Copywriter senior

**Role Overview**

Responsible for conceptualizing, writing and producing effective, innovative and compelling advertising work that will be noticed both by the target group, appreciated by client and applauded by the advertising industry.

Creating meaningful connections between brands and their audiences, pushing beyond superficial advertising to craft experiences that resonate with people on a deeper level.

In our work, at Avatar, we strike the perfect balance between daring, out-of-the-box thinking and flawless execution. This duality is the cornerstone of our creative approach.

**Duties**

**Creative Excellence**
- To act as directed by the CD/ECD/CCO as per the creative brief.
- Generate effective, innovative and compelling creative concepts for individual ads or campaigns based on sound strategies.
- Direct and produce effective, impactful and compelling advertising that reflects insight into the task, the brand and the target market.
- Write print copy and scripts for electronic / digital media within deadlines.
- Pro-actively identify creative trends and opportunities.
- Assist with selecting voices, sound effects, music and music composers that fit the project and the budget.
- Direct radio and TV soundtracks towards a high-quality final product
- Strive for excellence (relevant, current, ground-breaking)
- Copy checks and proofread work.
- Present competently in reviews and to client, articulating clearly the creative rationale for the work being presented.

Talent Management:

- Manage, grow, develop and empower junior team members.
- Contribute by effecting innovation that builds a positive agency culture and work environment through knowledge sharing, mentorship and guidance.

**What We **Value**

**Imaginative** Provocation through Brilliant Basics**:

- Dream Harder - Provoke the ordinary
- Solve Further - Lift feelings, shift hearts.
- Deliver Better - Worthy work on time.
- Impact Wider - They must never forget us; respected worldwide; preferred locally.
- Love Deeply - Solve relationships with daily acts of kindness.
- Raise the Edge - Never stop creating until we’re proud to serve.

**Qualifications & Experience**
- Matric
- Tertiary qualification in Copywriting or English
- Courses in Copywriting
- Conceptual and exceptional writing ability
- A portfolio that reflects creative copywriting proficiencies
- Flair for writing imaginative, broad, intrusive, creative and original work.
- Ability to deliver creative work of distinction.
- Capability to take on campaigns with multi-element tasks which requires a concept and a thought through process.
- Finely honed copywriting skills and latest techniques
- Is articulate, great command of English language, both verbal and oral
- Experience with software such as Photoshop, Illustrator, InDesign, Adobe After Effects, Video Editing and Flash etc.
- Has achieved merit worthy excellence by winning awards in their field of expertise.

**Competencies**
- Need to be a visionary, strategic, analytical and forward thinking.
- Great communication skills both verbal and written.
- Strategic creative thinker
- Good conceptual skills and enjoy brainstorming relevant, innovative ideas.
- Ability to communicate effectively, both orally and in writing
- Ability to organize, prioritize, and schedule work assignments.
- Working in a team, but be equally comfortable working alone
- Patient, calm and curious
- Ability to draw inspiration from others.
- Be open minded and can embrace change.
- Manages self-development.
- Must be committed to continuous learning and development.