Trade Marketing and Training Manager Stellenbosch

We are a people-first beauty company on a mission to give everyone a voice through skincare. We create physical, digital, and offline experiences inspired by our community that foster connection, inspire a sense of belonging, and invite people to participate in our brand. We are inclusive, customer-devoted, curious, courageous, discerning, and result-driven.

We are a high-end skincare and lifestyle brand that caters to consumers’ needs for non-toxic and luxury-based products. The brand has a loyal customer base and is planning for rapid global expansion over the next three to five years, through a robust omnichannel go-to-market strategy, both locally & abroad.

An exciting opportunity exists for a **Trade Marketing & Training Manager.**This position is responsible for developing and executing strategic marketing plans that align with business objectives while fostering strong collaboration with sales teams, trade partners, and internal stakeholders. Additionally, the role oversees training and education initiatives for retail partners and sales representatives, equipping them with in-depth product knowledge and sales expertise to enhance performance and drive growth.

**ROLES AND RESPONSIBILITIES**:

- **Trade Marketing**:

- **Digital Assets**:

- Manage the distribution of digital assets to retailers and clients.
- Customise images according to client specifications, including barcodes and product names. Plan, execute and ensure all trade activities such as Gift With Purchase (GWP) programs, hampers, and limited edition Value Added Packs (VAPs) are in trade timeously
- Obtain quotes and invoices, and liaise with the Finance team.
- Ensure timely delivery of trade promotional items to stores and representatives.
- Approve samples and testers from the brand and ensure timely delivery to trade partners.
- Brief the design team on digital assets such as banners, mailers, and social media posts.
- Collaborate with design and copy teams for asset creation.
- Ensure timely activation of digital content, meeting deadlines and keeping Key Account Managers (KAMs) informed.
- Provide pack shots, lifestyle images, and videos to retailers and clients.
- Coordinate the arrangement of open files for retailers.
- Support queries in a timely manner.
- Brief copy updates and obtain necessary approvals.
- Meet deadlines through the submission of campaign briefs for individual marketing campaigns requested by KAMs.
- **Trade Activity**:

- Plan, execute and ensure all trade activities such as Gift With Purchase (GWP) programs, hampers, and limited edition Value Added Packs (VAPs) are in trade timeously
- Obtain quotes and invoices, and liaise with the Finance team.
- Ensure timely delivery of trade promotional items to stores and representatives.
- Approve samples and testers from the brand and ensure timely delivery to trade partners.
- Trade and buyer samples to be distributed where possible 8-10 weeks prior to launch
- Provide monthly updates on competitor activities across beauty brands.
- Maintain and update price index sheets monthly.
- Present monthly trade marketing activities at S&OP Meetings
- **Point of Sale (POS) & Signage**:

- Build relationships with relevant agencies, including WUF, printers, photographers, designers, and suppliers.
- Source and onboard new suppliers, ensuring all necessary documentation is completed.
- Develop concepts and design briefs for trade materials.
- Approve samples and testers, ensuring timely delivery.
- Manage quotes and invoices with accounts and suppliers.
- Measure necessary shelf and POS dimensions across stores.
- Brief printing of all POS materials, including flyers and brochures.
- Ensure brand sign-off on all materials.
- Oversee the distribution of POS materials to stores before product launches.
- Communicate standard planograms and shelf designs to relevant departments and agencies
- Ensure all signage reaches stores and representatives before campaign launches.
- Maintain our merchandise in an organized and secure manner.
- **Representatives & Promoters**:

- Organize and pack all the required promotional assets.
- Oversee the design, production, and distribution of promoter tables/stations.
- Manage uniforms, onboarding packs, and badges.
- Provide digital assets to representatives for client sharing.
- Communicate store layouts and planograms to representatives.
- Ensure timely printing and distribution of promotional signage such as tent cards and wobblers.
- **In-Store Activations & Events**:

- Develop activation concepts and design briefs, ensuring all deadlines are met.
- Manage full setups for all activations.
- Assist with end-to-end planning of activations, ensuring strong marketing and stakeholder alignment.
- Ensure budget compliance and timely execution.
- Conduct monthly in-store visits to assess brand consistency across malls and retailers.
- Analyze top-performing malls and identify new activation opportunities.
- **Trade Presenters**:

- Ensure accu