Digital Marketing Manager

**MAIN PURPOSE OF THE ROLE**

**ACQUISITION** - Deliver an ongoing stream of new customers into the business with a gradually increasing sales conversion rate and a decreasing Cost Per Gross Sale in collaboration with agencies and other vendor partners

**DIGITAL OVERSIGHT** - Ensure that all externally facing digital platforms across the group are optimised and have a clearly defined long-term roadmap.

**MARKETING INNOVATION** - Continually seek to improve existing digital communication channels and consider new acquisition and retention channels to provide improved profitability to the business.

**MARKETING MATERIAL & TEAM MANAGEMENT** - Produce marketing material, manage the marketing team, facilitate marketing plans, and implement marketing strategy to ensure organizational objectives are achieved.

**DUTIES AND RESPONSIBILITIES**

**Lead Acquisition, Budget Management and Accountability**
- In collaboration with senior stakeholders, prepare and manage the end-to-end Acquisition, Retention & Marketing plan for the Group.
- Brief, monitor and collaborate with key suppliers to ensure that opportunities are capitalised cost effectively.
- Review and authorize payments in line with approved budget

**Implementing Digital Strategy**
- Implement the Acquisition, Retention & Marketing strategy

**Driving Digital Innovation**
- Work with teams across the business to generate innovative digital solutions for products, services, processes, customer experiences, marketing channels, and business models.
- Own and centrally monitor the digital innovation project portfolio, while deployment of the individual projects may rest with other executives and teams.
- Develop Marketing campaigns to grow and maintain viewership ratings.
- Drive, plan and execute marketing initiatives for new projects.
- Identify marketing trends and technologies to keep the company in the forefront of developments and ahead of competition.

**Marketing Production & Creativity**
- Custodian and owner of brand collateral.
- Supports and oversees the marketing team and manages workflow
- Provide input into Social Media content production
- Report on website analytics
- Drives best practice research within the marketing department and suggests appropriate technology / tools to facilitate.
- Support internal and external stakeholders to ensure achievement of functional and organisational objectives.

**Strategy, Processes and Procedures**
- Define the processes and procedures to enhance work and effective functioning of the marketing team.
- Develop and continuously improve organisational standards, and procedures within span of control and monitor implementation to ensure full compliance.
- Define the operational plan to support the achievement of targets.
- Monitor the implementation of remedial actions where necessary.

**Team Management**
- Manage the activities of the team to ensure effective delivery of business outcomes.
- Interview and recruit new members of the team
- Develop a high performing team by embedding formal performance management process and informal coaching.
- Encourage frequent knowledge sharing between team members.
- Plan resourcing requirements effectively to meet current and future business requirements.
- Manage team discipline and team performance
- Resolve grievances raised by team members
- Motivate team members and ensure that their efforts are recognized.
- Facilitate talent development & succession planning for the team.

**QUALIFICATIONS AND EXPERIENCE REQUIRED**
- Bachelor's degree in marketing or relevant field.
- A minimum of 3 to 5 years' experience in a digital marketing management position or similar role.
- Experience in Financial Services preferable
- Experience with digital lead generation
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Up to date on the latest trends and technologies in digital marketing.
- Sound commercial acumen
- Experience with Adobe Creative Cloud - Photoshop, Illustrator, AdWords, SMS Marketing, Integration Online Tools, Digital Reporting.
- Working knowledge of Microsoft Office Suite
- Thorough knowledge of marketing principles, brand, product, and service management

**BEHAVIOUR AND COMPETENCIES REQUIRED
- Superb creative and analytical skills
- Outstanding communication and interpersonal skills
- Passionate customer advocacy
- Deep understanding of changing market dynamics
- Leadership and Influencing: of a team and superiors
- Problem-solving
- Relationship Building
- Conflict Resolution
- Decisive

**Salary**: Market related