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Assistant Marketing Manager: Digital Marketing
2 weeks ago
Empowering Africa’s tomorrow, together one story at a time.
- With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.Job Summary
To provide specialist advice and support in area of specialisation providing marketing material that informs clients of business & service offerings. To manage and influence the Digital Marketing strategic mandate for Absa and participate in creating awareness, preference, usage and loyalty to Absa’s digital programmes and initiatives. Assist in the implementation of Digital Marketing campaigns, initiatives, and the management of 360 marketing campaigns and activations. Sound business understanding of marketing challenges and bringing solution for business. Ability to implement innovative digital marketing campaigns in conjunction with business unit marketing plans and business objectives.
**Job Description**:
Key Accountabilities
Marketing strategy Accountability:
- Work and collaborate with Business Unit Marketing, and communications team where necessary to drive and ensure integrated delivery of marketing campaigns.
- Ability to seek out collaborative and integrate partnerships where necessary to deliver marketing strategy and plans.
- Understanding of business CVP offers and segment objectives are key marketing skills to successfully landing campaigns.
- Work with Marketing colleagues, strong management of marketing agency partners to manage, implement and activate market leading marketing campaigns.
- Work with the Product and Channel marketing deals to assist with the successfully execution of channel marketing programs with strong relevant CVP propositions to increase consideration and generate business growth.
Support the rollout of the digital marketing strategy:
- Generating, interpreting, and managing marketing intelligence and best practice to facilitate the development of marketing strategies and plans.
- Identifying and pursuing tactical opportunities that align to and support business unit objectives.
- Sharing best practice, specialist knowledge and providing support to drive Absa’s digital marketing agenda.
- Leveraging external partnership engagements to drive efficiency and effectiveness of digital marketing.
- Effectively delivering and understanding the digital ecosystem including search, social, display, video, content and all aspects of paid and non-paid media.
- Play a support role in enhancing brand awareness within digital, drive website traffic and generate quality leads and sales.
- Driving performance marketing principals to increase online share of business and drive digital adoption.
- Monitor, track and report on digital marketing successes and failures and recommend alternative strategies and tactics to improve performance and achieve business targets.
- Analyzing and evaluate campaign performance using relevant tools e.g. Adobe analytics, Google campaign manager, Facebook Analytics, Facebook Business Manager, Datorama, etc.
- Driving and support innovation and creative thinking.
Stakeholder management
- Collaboratively work with key internal stakeholders and integrating marketing strategy and Go-to-Market plans with key business partners.
- Ability work and manage stakeholder both upwards and downwards in order to be able to deliver for business.
- Ability to manage external stakeholder parties within the standards and requirements mandated in the engagement contracts.
- Support, guide and influence business units and marketing colleague’s digital marketing decisions.
Marketing Metrics:
- Effectively manage allocated budgets (functional & project budgets) by monitoring the timeous payment of suppliers and producing monthly budget reports.
- Strong understanding of business process and adhering to business processes.
- Participate in all campaign projects affecting the relevant BU’s and drive all activity pertaining the campaigns through from business brief, Agency brief to final output, working with internal stakeholders and 3rd party agencies.
- Ensure all internal approval processes are followed and adhered to as required.
- Ensuring all Absa and industry governance standards are adhered to.
- Co-ordination of marketing budgeting and ensuring spend is effective and efficient.
Education and experience required:
**Education**:
- Bachelors/National Diploma in Marketing Management, Digital Marketing or equivalent digital marketing certifications across search engine marketing (SEM), programmatic, social video.
- Adwords accreditations, Blueprint accreditations, programmatic certification, Adobe analytics training, Google Analytics.
Experience required:
- Minimum 5 years in traditional or digital marketing role
- 3 - 5 years’ experience in digital marketing and experience with working with brands
- Experi
