Digital Marketing: PPC Specialist

7 days ago

Centurion, South Africa OUTsurance Full time

Company Description

OUTsurance is a customer-centric and dynamic financial services company with a global foot print and a proud history of innovation. We are vibrant, successful and values orientated with an awesome dynamic culture encapsulated by the ethos that clients and staff “always get something OUT.” Our success can be attributed, amongst other things, to the outstanding people that work for us.

OUTsurance is a formidable player in the short term insurance market. As a values-based organisation we take our reputation for awesome service and innovation seriously and strive for excellence in all we do.

Job Description

Qualifications

A degree or post-graduate qualification in marketing, advertising or equivalent experience.

**Experience**:

- 2 - 5 years of experience working in digital marketing
- Solid display digital media experience
- Solid paid media experience within Google Marketing Platform, RTB and Programmatic media buying
- Have had exposure to DV360 and Campaign Manager
- Working with large data sets to drive insights and recommendations
- Detail-oriented with a focus on driving performance
- Being Google certified would be an advantage

**Skills requirement**:

- Very Strong MS Excel skills
- Sales orientated
- Have excellent organisational skills
- Very high attention to detail and accuracy
- A natural flair for and understanding of digital opportunities
- Excellent numerical and analytical ability
- Administrative and time management skills
- Excellent English verbal and written communication skills
- The ability to work in a team
- A highly driven and proactive nature

**Responsibilities**:

- Assist in the development of marketing campaigns using digital channels
- Taking ownership for the successful delivery and deployment of creative campaigns across all display platforms
- Working closely with all media partners;
- Running programmatic campaigns, developing strategies and optimisation to achieve the desired goal
- Make use of ad serving technologies such as Google Ads and Google Marketing Platform
- Partner with marketing team members to develop integrated efforts across channels, on new and upcoming campaigns
- Develop a total understanding of digital audiences marketing through targeting techniques
- Provide campaign performance reporting and analysis on a daily, weekly and monthly basis; as well as any other segmented reporting to support performance changes
- Stay on top of the always-evolving digital marketing landscape, from industry news to emerging technology
- Assisting the Digital Marketing Team Lead with day-to-day tasks and ad-hoc implementation including the writing of creative briefs for creative needs across Search, Video and Display and facilitating the compliance process

Additional Information

In accordance with OUTsurance Insurance Company Ltd Employment Equity goals, preference will be given to individuals who meet the job requirements and are from the various designated groups.

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