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Sponsorship and PR Manager- Totalsports

2 weeks ago

Western Cape, South Africa The Foschini Group Full time

As our Sponsorship & PR Manager, you’ll be at the forefront of shaping and executing the Sponsorship & PR strategy for Totalsports. This role is pivotal to our marketing strategy, where sponsorship through events, players, and community initiatives (CSI) plays a crucial role. Your mission? Maximize ROI on our sponsorships, manage our assets with precision, & leverage every bit of media exposure to elevate our brand.

**Key Responsibilities**:

- Sponsorship Strategy & Management: Define, manage, and execute a comprehensive sponsorship strategy that aligns with Totalsports’ marketing goals. Ensure that our sponsorship assets—whether they be events, players, or CSI initiatives—are effectively managed & deliver maximum ROI.
- PR Strategy Development: Create & implement a robust PR strategy that amplifies our brand through media channels & social brand amplifiers. Use earned and paid media to highlight our sponsorships & influencer partnerships.
- Media & Brand Exposure: Leverage every media opportunity, ensuring that all sponsorship & media exposure enhances the brand’s visibility & reputation. This includes both earned and paid-for media, making sure that every interaction with the public reinforces Totalsports’ position as a leader in the industry.
- ROI Optimization: Constantly evaluate the return on investment for all sponsorship & PR activities, ensuring that we’re getting the most value and impact from our efforts.
- Relationship Building: Cultivate & maintain strong relationships with media, influencers, & sponsorship partners to ensure consistent & impactful brand messaging.

**Qualifications & Experience**:

- Sports management Degree or Marketing/ Public Relations Degree
- Proven experience in sponsorship management & public relations, ideally within the sports or retail sectors.

**Skills**:

- A strategic thinker with the ability to develop & execute effective sponsorship & PR strategies.
- Strong project management skills, with the ability to juggle multiple priorities & deliver results in a fast-paced environment.
- Excellent communication & relationship-building skills.
- A results-driven mindset, with a keen focus on maximizing ROI & brand impact.
- A passion for sports & an understanding of the sports industry landscape.

**Behaviours**:

- Readily takes on new challenges and opportunities with a sense of urgency and eagerness
- Effectively considers the diverse needs of various stakeholders
- Establishes and nurtures internal and external relationships to create robust, and mutually beneficial, partnerships
- Applies market and business insights to drive organisational objectives
- Effectively works with others to achieve shared goals
- Conveys information and communicates ideas in a clear, concise and impactful manner
- Effectively influences others by gaining support and commitment in the delivery of organisational goals and objectives
- Effectively and creatively uses available resources to overcome challenges, solve problems, and achieve desired outcomes

**#LI-MN01