Vodapay E-commerce Category Manager

3 days ago

Midrand, South Africa Vodafone Full time

**Description**:

- The Customer Value Lead helps implement the base growth and retention strategy for their area, ensuring all communications are relevant and build a broad and deep relationship with our customers. Increasing customer lifetime value as a result of correctly targeted and managed communications and reducing churn through increased customer satisfaction.

**Job Responsibility**:

- Develops campaigns, in line with the base growth and retention strategy, demonstrating a clear lifecycle management approach, including campaign execution touchpoints and triggers with a clear consideration for how they impact customers
- perceptions;
- Manages the scheduling and rules that determine message deployment and takes direct ownership for message performance;
- Understands the economics of the product/service/channel and uses this to resolve problems and identify solutions to gain commercial improvements;
- Briefs external creative agencies and manages the campaign production process;
- Identifies areas of opportunity related to customer experience and operational efficiency and recommends actions to drive performance and improvement;
- Ensures all marketing activity reflects our brand strategy and tone of voice and that all communications are legally compliant and drive a positive response (careful management of call to action and message impact is essential);
- Uses learnings to make clear recommendations and deliver appropriate change;
- Champions best practice throughout the team with focus on customer and brand experience;
- May provide informal guidance to junior team members and coordinate the work of others.

**Skills**:

- Modern Marketing Leadership
- Data Analytics and Insights
- Campaign Development and Management
- Always on Marketing
- Business and Commercial Acumen
- Product/Solution Proposition Strategy and Design
- Customer Centricity
- Segment Strategy and Planning

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