Sales and Marketing Specialist

5 days ago

Cape Town, South Africa Mlima Group Full time

The Marketing Specialist will be responsible for developing and implementing marketing strategies to promote the company’s products or services. This role includes market research, content creation, social media management, and coordinating marketing campaigns.

**Key Responsibilities**:

- **Develop Marketing Strategies**: Create and execute marketing plans that align with business goals.
- **Content Creation**: Develop compelling content for various platforms, including blogs, social media, and websites.
- **Market Research**: Conduct market research to identify trends, competitor activities, and customer needs.
- **Social Media Management**: Manage and grow the company’s social media presence.
- **Data Analysis**: Analyze marketing data to assess the effectiveness of campaigns and make data-driven decisions.
- **Collaboration**: Work closely with the sales team, graphic designers, and other departments to ensure cohesive marketing efforts.
- **Brand Management**: Maintain and enhance the company’s brand image and reputation.
- **Budget Management**: Monitor marketing budgets and ensure all activities are within budget.

**Qualifications**:

- **Education**: Bachelor’s degree in Marketing, Business, or a related field.
- **Experience**: 2-4 years of experience in marketing or a related role.
- **Skills**:

- Strong understanding of marketing principles and techniques.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools).
- Excellent written and verbal communication skills.
- Ability to manage multiple projects simultaneously.
- Creative thinking and problem-solving skills.
- Knowledge of SEO and SEM practices.

**Preferred Qualifications**:

- Experience in B2B marketing.
- Certification in Google Analytics or digital marketing.
- Familiarity with graphic design software (e.g., Adobe Creative Suite).

**Work Environment**:

- Office environment with some remote work flexibility.
- Occasional travel may be required for meetings, events, or training.

**Job Types**: Full-time, Temp to perm

**Experience**:

- Sales: 1 year (preferred)

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