Digital Content Specialist

**PURPOSE OF THE JOB**:
The Digital Content Specialist is responsible for creating digital content, managing platforms, executing marketing initiatives, and driving customer engagement and advocacy.

**DUTIES AND RESPONSIBILITIES OF THE JOB**:

- Write engaging and informative content for digital platforms: ? Develop and update content for websites, apps, e-commerce and other digital platforms to ensure relevance and accuracy.
- Create content aligned with business and client needs: ? Develop and align content with seasonal business activities/campaigns and client production schedules.
- Develop and update chatbot content regularly: ? Review, refine, create and update chatbot content based on user interaction and business developments to ensure accuracy.
- Integrate insights from various data sources into content strategies: ? Use data from chatbots, site search terms, analytics, and Google Search Console to address user needs effectively.
- Stay updated with industry trends. ? Continuously research and incorporate the latest content trends, innovations and best practices to maintain competitiveness and relevance.
- Explore marketing trends and study competitor actions: ? Plan, pitch and implement new marketing tactics and ideas to promote platforms whilst monitoring competitors to identify possible marketing opportunities.
- Create content that promotes platform features: ? Create marketing content that highlights the benefits of the Group’s digital platforms, products and services.
- Plan, execute, and manage digital marketing campaigns: ? Write, implement and coordinate digital marketing campaigns across various channels that drive engagement and effectively reach the intended target audiences.
- Monitor and report on campaign effectiveness: ? Track, analyse and provide insights and recommendations on the performance of digital marketing campaigns.
- Enhance the customer’s online experience: ? Optimise digital content and ensure it addresses customer needs, are bi-lingual (for clients) and provides a satisfying user experience.
- Create tools and user onboarding manuals: ? Create instructional guides and onboarding materials to assist users in navigating digital platforms.
- Utilise analytics to measure content performance and engagement: ? Use analytics tools (search results, calls logged, chatbot enquiries) to evaluate and improve digital content and user satisfaction.
- Drive client subscriptions, reviews, and product ratings: ? Create content and campaigns that encourage user subscriptions and entice positive reviews.
- Encourage and manage customer feedback: ? Handle online customer requests promptly and effectively to foster a positive brand perception.
- Analyse feedback to improve content strategy: ? Evaluate customer feedback, identify areas for content improvement and create content to address issues.
- Create and manage advocacy campaigns: ? Write and execute campaigns that drive customer advocacy and positive word-of mouth, focusing on building loyalty and a positive brand image.
- Collaborate with UX/UI teams: ? Work closely with UX/UI teams to ensure content supports and enhances the overall user experience.
- Collaborate with marketing, sales, and customer service teams:
? Coordinate with various departments to identify areas for improvement and strategically align content with business goals.
- Bachelor’s degree in Marketing, Communications, Digital Media, or related field
- At least 2 years experience in digital content creation or digital marketing. Experience in graphic design tools and video editing software will receive preference- Kindly note that a consumer credit record will be requested in respect of all appointments which involve dealing with cash or finances.

**CLOSING DATE: 20 DECEMBER 2024