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Group Brand Marketing Manager
2 weeks ago
**About the company**:
- Allan Gray is Southern Africa’s largest privately-owned investment management company managing more than R500bn of assets. We are focused on generating long-term wealth for our clients who include individuals, retirement funds, insurers, trusts, companies and foundations. They invest through our focused range of unit trusts, retirement products and life insurance investment pools or in segregated portfolios across both the institutional and retail business. Our headquarters are in Cape Town, with additional offices in Namibia and Botswana.
**Job purpose**:
- Based in our Cape Town offices (V&A Waterfront), the purpose of this role is to provide brand and advertising expertise by leading the Brand and Advertising team within the Marketing department. The Retail and Institutional brand managers report into this role.
- The role reports into the group head of Marketing.
**Key responsibilities**:
- The role will include, but not be limited to:
**Brand and advertising**
- Lead and manage the Brand and Advertising team made up of Retail
- and Institutional-facing brand managers
- Provide input into the annual marketing plan
- Assume responsibility for the day-to-day management of the advertising agency’s deliverables
- Assume responsibility for all branded touchpoints across all traditional and digital platforms
- Lead and manage brand, media and corporate advertising project plans and oversee the implementation of all projects, campaigns, budgets and reports
- Prepare and manage a bottom-up budget-setting process and mid-year forecasts for the Marketing department
- Manage all sponsorship-related queries
- Manage the advertising agency’s creative output
- Accountable for the project management of all creative campaigns
- Lead the project management of all marketing-related campaigns
- Assume responsibility for the management of the advertising agency’s scope of work
- Manage and supervise the production of branded collateral
- Responsible for the execution of product/technical and regulatory client material
**Research surveys**
- Lead and supervise end-client related brand research plans and competitor analysis
**Media**
- Ensure the facilitation of advertising placements across all related channels and mediums
**Internal stakeholders**
Work closely with:
- Digital marketing team to optimise user journeys across the website and to ensure the corporate site is aligned to the corporate identity
- Content team to ensure that content production is implemented in line with expected standards
- Retail Events and Distribution teams to execute client-related projects and events
- Institutional Clients team to execute client-related projects and events
- Various internal divisions within the Group, e.g. Group and Retail Finance, Retail Product Development, People Operations, Group Assurance, Facilities, Allan Gray Orbis Foundation, Foundation, Training, Client Service Centre
**Legislative requirements**
- Translate legislative requirements into implementable brand projects
- Manage the implementation of all product-/technical-related legislative requirements
**Team management**
- Lead and manage the Brand and Advertising team comprising two direct reports
- Provide clear, timely and constructive feedback and ongoing coaching to direct reports
- Responsible for performance management of the team in line with business processes and expectations
**Key competencies**:
**Competencies**
- Ability to adapt quickly to new situations and requirements
- Ability to work with multiple stakeholders
- Independent working approach
- Measured and considered in approach to challenges
- Ability to think strategically
- Comfortable collaborating with others
**Leadership requirements**
- Behave in accordance with company culture
- Show integrity and ethical awareness
- Ensure effective peer working relationships
**Qualification and experience**:
- Bachelor’s degree or Postgraduate Diploma in Commerce, Marketing
- Minimum of eight years’ relevant experience in brand, media and advertising
- Expert knowledge and proven track record of brand, media and advertising management
- Extensive experience of developing, maintaining and delivering on marketing strategies to meet company objectives
- Proven track record of working with consumer research agencies
- Demonstrable technical marketing skills and company product knowledge (preferable not mandatory)
- Proven track record of managing a team
- Allan Gray, 1 Silo, V&A Cape Town
- Closing date: 19 June 2025