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Business Unit Director Ethicon
2 weeks ago
**Role Purpose**:
Oversees and accountable for the sales & marketing functions/organizations of the country. Ensures sales & marketing efforts achieve goals in the assigned country and are aligned with company strategy.
**Main Duties and Responsibilities**:
- Deliver on business objectives through the development of a winning plan for the Ethicon Business Unit in alignment with MedTech country strategy and regional & global franchise direction.
- Implementation of Ethicon franchise strategies and translating them into specific local business objectives.
- Plan Country sales targets and phasing, ensure sales targets delivered and follow up progresses
- Building and driving strong and consistent marketing strategy for key products based on agreed roadmap
- Focus on creating strong Marketing Plans followed by execution
- Lead new product launches/marketing programs and drive execution aligned with marketing plan and EMEA strategy
- Ensuring effective communication of business strategies and tactics to the relevant sales team
- Meeting all relevant Gross Profit and Opex targets and reaching other relevant business indicators (P&L Management)
- Management of Sales teams activity to achieve sales objectives and greater market penetration.
- People development, talent pipeline enrichment
- Team coaching and reviewing performance on an ongoing basis
- Close partnership with EMEA COE’s / Franchise and local teams (ProfEd, KAM, HEMA, Support Functions) to accelerate market penetration and improve patient care services
- Co-responsible for delivering JNJ MedTech business results. Provide leadership and strong collaboration in the MedTech country Board to drive next to Ethicon the MedTech business strategy for Country - assess constantly organization, talent and performance of teams and drive transformation of MedTech in the Country Health Care Market to accelerate growth
- Establishing and maintaining top-level contacts with KOLs and hospital management
- Ensures all BU activities are in compliance with all local and company regulations, policies and procedures.
- Interviews, hires, trains and evaluates the performance of BU managers/director positions.
- Administers promotions and incentives and provides motivation as needed.
- Works with members of the regional Franchise team to improve product and company performance.
- Develop successors through setting specific development plans
- Reinforce and leverage diversity & inclusion in the workplace to drive innovation and strong business results
- Lead, shape and direct all aspects of the Business unit (Sales and marketing) by defining the strategic objectives - in close alignment with the General Manager and regional franchise, cascading through the business plans to ensure excellence in execution.
- Lead and deliver P&L results for the businesses. Directly lead a group of senior Managers responsible for growing sales.
- Shape the external environment by deploying deep customer and competitor insights. Build relationships with clinical and non-clinical stakeholders, including government policy-makers, healthcare executives, purchasing groups, etc. Leverage market insights and strategic/commercial capabilities to create new commercial models and innovative solutions that drive growth and optimize shareholder value.
- Design and implement the short-, medium-, and long-term strategy. Ensure successful product launches, as well as effective resource allocations on skills/talent, while also delivering against BP targets to optimize growth and win in the marketplace.
- Influence public policy and decision-making in the local markets through leadership of Government Affairs, Regulatory Affairs, QA, Communications, and PR functions, in collaboration with the Shared Services regional and global leadership.
- Lead a team to create, impactfule, agile, and customer-focused organization. Develop a robust pipeline of diverse leaders with skills to succeed in a complex, dynamic marketplace. Champion initiatives to promote an inclusive workplace environment and a highly engaged workforce.
- Partner with Shared Services functions within the cluster, ensuring effective integration across the business. This includes Finance, HR, IT, Communications, Government affairs, CLS/Supply Chain, Medical Affairs, QA, RA and HCC.
- Ensure healthcare compliance and ethical/integrity principles are championed and actively practiced.
- Partner with colleagues in other J&J segments and different parts of EMEA on projects that shape the wider footprint across the region.
**Revenue, gross profit, opex and profit achievement**
Challenging environment focused on growth through innovation to meet the profitability expectations of the organization
Driving growth of dynamic market
Identify and propose new opportunities outlining potential market segment and competitors, costs, potential price and sales forecast for the short and medium term.
**Managing growth**
The businesses continue to grow through pot
