Commercial and Business Development Lead

About Reflex Established in 2000 in South Africa, Reflex has evolved from modest origins to become a distinguished provider of Information and Communication Technology (ICT) solutions. We specialise in delivering innovative ICT solutions across various industries, earning a sterling reputation for our excellence in the retail sector and beyond. With a robust network of partnerships, we pride ourselves on our ability to swiftly address the technological needs of our clients. Our portfolio of ICT solutions spans various industries. Reflex Carrier understands what is needed to build, manage, and operate complex backbone networks simply. Our solutions are tailored for Fibre Network Operators (FNO), Internet Service Providers (ISPs), and those looking for comprehensive Managed Connectivity solutions. On the other hand, our Enterprise Solutions take the complexity out of technology, allowing you to focus on what you do best. We provide seamless, high-performance solutions for connectivity, communications, workplace management, cloud, and cybersecurity services. Together, both divisions reflect our core values of expertise, clarity, and client-centricity. We take pride in being large enough to offer extensive support while remaining small enough to provide personalised service. At Reflex, our clients are at the centre of everything we do, and we’re committed to delivering reliable, jargon-free solutions that drive your success. About the role The Commercial and Business Development Lead is a senior, customer‑facing strategist who steers commercial performance and product evolution across Reflex’s carrier portfolio. The role emphasises deep account stewardship, solution innovation, and market‑driven product development, without a primary focus on "net‑new adds". Success is measured through portfolio revenue growth, margin expansion, customer satisfaction, and delivery excellence. Purpose of the Role: To drive the commercial success and technical excellence of Reflex's Carrier Solutions. This highly committed individual will be pivotal in market analysis, product development, lifecycle management, and innovation within the carrier product portfolio. The role demands a blend of strategic thinking, technical proficiency, and customer-centricity to support bespoke client needs and contribute to the overall growth of the division. This position will work in very close collaboration with the Commercial and Sales Executive, assisting, supporting, and gradually taking over responsibilities to ensure divisional objectives are met. Key duties and responsibilities 1. Strategic & Commercial Development - Analyse macro‑ and micro‑market dynamics conducting thorough market research, identifying trends, opportunities, and competitive landscapes - Develop business cases, pricing models in conjunction with Executive, and go‑to‑market strategies for new and existing carrier products. - Present high‑impact recommendations to support capital allocation and post‑implementation ROI and ensure GM are achieved per customer, per product and holistically. - Formalise, enhance and optimise product‑lifecycle processes, driving continuous innovation and improvement. - Assist in the commercial development and go-to-market strategies for new and existing carrier products and solutions. - Contribute to strategic planning for financial targets and milestones. - Develop and present high-impact business cases to support capital allocation decisions, including strategic recommendations and post-implementation ROI evaluations. - Analyse potential markets before product launch; responsible for analysing market data to determine the ideal customer for a given product. - Craft sales playbooks using available data and sales expertise, and identify competitive differentiators. - Drive innovation within the existing product sets and explore new technological advancements relevant to the carrier market. - Compile comprehensive reports and presentations for board-level and executive management, contributing to data-driven decision-making. 2. Customer & Account Leadership - Manage and nurture a portfolio of strategic carrier accounts, acting as a trusted advisor and fostering long-term relationships. - Craft joint business plans, conduct quarterly reviews, and ensure SLA compliance and customer satisfaction. - Leverage market and customer insights to enhance engagement, loyalty, and wallet‑share growth. - Maintain an accurate sales funnel for assigned accounts and contribute data to divisional forecasts including hardware, stock forecast and planning in conjunction with the Executive. - Stay informed on competitors, their pricing strategies, strengths, and weaknesses and obtain market insights across the market, compile into reports to assist in strategic decision making, driving product innovation and output. - Utilise market insights to enhance client engagement and loyalty. - Maintain an updated sales funnel for assigned accounts and participate i