Head of PPC

2 weeks ago

Johannesburg, South Africa Megan Förg Consulting Full time

**About the Role**:
As the Head of Search Engine Marketing you will oversee each brand and the vision and growth for each brand, including paid media strategy creation, understanding and implementation, technical knowledge sharing and problem solving with clients and our internal team. You will ensure you maximize ROI, drive traffic and customers for all our clients
You will be be responsible for the day-to-day management of all our PPC clients paid media, content and channels and reporting back on these with data-driven insights, and leading a small team who will assist with keyword research, tracking results and monitoring results. You will also be well versed in the principles of SEO, search engine optimisation and analysis.

**Requirements**:
4+ years of experience in digital media marketing
6+ years of experience in running paid media specifically
Google ads certified
Google Data Studio & SEM Rush
Google Tag Manager
Proven experience as a PPC Manager & running a team
Experience in data analysis and reporting
Well-versed in the principles of search engine marketing (SEM)
Experience with google ads: Search, display, and shopping, discovery, performance, max, YouTube
Working knowledge of analytics tools, including the implementation of tracking on websites
Up-to-date with the latest trends and best practices in search engine marketing
Extensive experience with Google Tag manager implementations and custom event setup
Comfortable navigating Wordpress
Understanding of HTML, CSS and JavaScript is a plus
Proficiency in Excel completely essential
Analytical thinking with strong math skills

**Responsibilities**:
Overseeing all paid media for PPC clients across the agency
Creating & executing SEM strategies for clients
Forecasting with budgets and possible results based on budgets
Manage a team of juniors who assist with SEM, including hand's on training and feedback
Execute tests, collect and analyze data, and identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Creating & testing audiences
Building PPC campaigns from scratch
Advising internal team, juniors and clients on campaigns, creative and results/issues
Implementing GA4 on client’s websites
Pulling and collating data from multiple sources.
Creating media plans, and meeting and maintaining relationships with clients
Being on-hand to explain results and data to a client or colleague
Technical assistance on pitches
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Optimize copy and landing pages for paid search engine marketing campaigns
Perform ongoing paid keyword discovery, expansion and optimization
Research and analyse competitors and advertising links

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