Market Research Specialist
19 hours ago
**Job Advert**:
We've got an exciting opportunity for around 6 months as a maternity cover for a Market Research Specialist. This role will be responsible for supporting the business in understanding our customers and also the broader market in which we operate as a business.
This role is based at our Support Centre in Kuils River, Cape Town and will report to the Marketing Manager.
**Qualifications**:
**Knowledge, Skills and Experience**:
**Key Responsibilities**:
1. Create a total market view
- Drive and deliver the VPT study seasonally to give direction to the business linked to strategic drivers
- Build market view using TGI market study
- VPT & TGI integration
- Insights delivery through reporting
2. Track and measure overall customer experience
- Programme 1: Customer satisfaction survey
- Programme 2: NPS quarterly
- Programme 3: VPT seasonally
3. 'Always on' research and customer panel
- Establish and own an Ackermans customer panel.
- Draft and build surveys
- Own campaign deployment
- Deliver insight decks with survey results and key actions / insights for the business to take note of.
4. Research projects for the quarter
- Additional research topics to support active research studies or offer a broader view of the market.
5. Customer insights updates
- Package customer insights to easily share with the business regularly
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