Customer Engagement Manager

2 days ago

Brackenfell, South Africa Shoprite Group Full time

**Purpose of the Job**:
Africa's largest retailer requires a strategic lead in driving Customer Engagement and delivering customer growth and profitability within the Customer Innovation program. You will work with business stakeholders to deliver their business objectives through customer-centric campaigns.

**Job Objectives**:
1. Agree and manage promotional targets for National Buying teams for all deals and offers, and ensure adherence to set targets 2. Provide key advisory support and guidance to the National Buying team on Customer Innovation strategies and focus areas. 3. Negotiate and manage supplier funding for personalised and targeted offers led by customer data as part of the Customer Innovation Activity Plan. 4. Set and manage supplier KPIs and reporting for all Customer Innovation Promotions and Offers. 5. Negotiate additional revenue for new supplier campaigns based on customer behaviour leveraging additional in-store media, collaborative campaigns, and customer insights. 6. Manage and report on return on investment for Customer Innovation Promotions 7. Collaborate with Operational and Marketing teams to ensure the seamless execution of Customer Innovation across all channels (e.g. Digitally and in-store) 8. Collaborate with the Customer Innovation team to deliver incremental margin in line with business case by increasing shopper frequency and spend per quarter. 9. Use customer category market trends and insights to support the Customer Innovation Commercial Strategy to reward and retain loyal customers.

**Qualifications**:
Grade 12 / Matric Bachelor's degree in Procurement, Business Management, Marketing or Supply Chain**
Experience**:
5 - 8 years Digital Product Management experience in Retail**
Knowledge and Skills**:
Scaling business/department profitability Customer data interpretation Strategic sourcing and buying Knowledge of the functions that support Customer Innovation Data analysis mechanisms (e.g. Nielsen, Aztec, Proclarity, SAP, supplier-customer insights, competitor range, and price and promotion surveys) Customer science models e.g. Dunnhumby Knowledge of banner strategies Understanding of local competitor, customer, and broader market insights Customer trends across categories**
Applicant Feedback Policy**:

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