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Digital Brand Manager

2 weeks ago

Parow, South Africa The Foschini Group Full time

**Job ID**:13792**Position Type**:Full-Time**Job Function**:Marketing & Communications**Workplace Type**:
**Division**:TFG Sports Division**Province**:Western Cape**Location**:Cape Town North**Suburb**:Parow (Parow)Position Description:
**In Sportscene we believe that we inspire the love of sneakers and urban culture. If you believe that too, then we have the perfect position for you.**

**The Digital Brand Manager will guide and develop the content creation process for our external brands such as Nike, Adidas, Puma, New Balance etc. You will be required to research and define desired target audiences, manage the content creation and publishing process, and monitor consumer and content metrics.**

**Responsibilities**:

- Execute a results-driven content / marketing strategy as part of the digital team.
- Manage brand & product placement to deliver on strategic omni channel objectives.
- Work with ecom, art department and brand teams to ideate and define content goals.
- Researching content and consumer trends to ensure that content is relevant and appealing.
- Develop brand right content and strategies to effectively reach the desired target audience, channels and marketing goals
- Facilitating the development of content for a variety of platforms including blogs, websites, and social media.
- Proofreading and editing content before publishing.
- Ensuring that SEO and SMO strategies are effectively implemented.
- Coordinating with the marketing, design, and brand teams to ensure the timely delivery of assignments.
- Tracking consumer and content analytics and generating reports and presentations.
- Keeping up to date with content trends, consumer preferences, and advancements in technology.
- Work with the Social Media Manager to drive data acquisition through social media
- Weekly & monthly reports to marketing team & management
- Competitor analysis & opportunities
- Trending topics & relevant news/ opportunities

**Requirements**:

- A passionate and positive attitude towards your job
- Degree/Diploma or tertiary studies in Digital/Content marketing, communications, PR or similar is advantageous.
- Understanding the nuances of brand building and visual communication
- Passion, Confidence and 3-5 years’ experience in content creation, digital marketing working in social media and proficiency with major social media platforms.
- Familiarity with content management systems
- Good knowledge of content and layout design tools
- Excellent computer skills with MS Office
- Good knowledge of various content platforms such as social media, blogs, and print media.
- Strong understanding of content practices
- Excellent written and verbal communication skills.
- The ability to keep abreast of content and consumer trends and advancements in technology.
- Impeccable time management skills with the ability to multitask
- Deadline driven / time management
- Team player with a Can-do attitude
- Innovative and Organised
- Resilient and courageous
- Self-managed and Takes the initiative
- Curious / enquiring mind
- Fashion trend enthusiast

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