Retail Media

2 weeks ago

Durban, South Africa Unilever Full time

Location: La Lucia Ridge / Johannesburg

MAIN JOB PURPOSE:
Planning and execution of Retail Media Strategy- Provide Media Planning & Activation guidance on:
- Retailer media spend based on local market opportunities and retailer media landscape into local retailers as they develop the media plan and related activities.- Suggest spending allocation across local retailer platforms.- Negotiate/buy retailer media.- Set-up search parameters across retailer platforms (e.g., keywords)- Perform in-flight optimisation of retailer media campaigns within media planning set guidelines.- Drive reporting of campaign performance.- Be the single point of contact for all performance marketing / retailer media conversations with the retailer and with the all the BUs.

JOB SUMMARY / RESPONSIBILITIES:
- Drive and execute holistic retail media planning and budgeting process that is in line with the brand, customer, and shopper jobs to be done (JTBD)- Build retail and performance media strategies converting shoppers into buyers, leveraging search, display, and performance media.- Leverage shopper data to drive media planning, execution, optimization delivers best in class ROI while integrating retail media plans into holistic media strategy.- Build best in class retail media JBPs from scratch that include media rate cards as well as accountable measures such as brand safety, viewability, fraud- Build and establish data driven and best in class retail strategic media framework and agile WOWs for tracking, reporting and execution with the retailers.- Be the business partner for the different internal stakeholders to drive holistic planning and media strategies.- Drive innovation, especially with new ways into commerce - social, live streaming etc.- Improve media standards, and accountability of Unilever media investment.- Improved use of signals and data to drive conversions efficiently.- Key interfaces: Media teams; Retail media partners; Media agencies; Shopper marketing; Customer / eCommerce leads; Brand marketing

KEY REQUIREMENTS- Bachelor’s Degree in marketing or related field- 3 - 5 years of experience within eCommerce and / or performance media- Working knowledge of Retailer / Omni Media ad products and tools- Ability to operate both strategically and tactically in a high-energy, fast-paced environment.- Eager to take smart risks and champion new ideas.- Ability to analyze and propose data-driven solutions, with exceptional attention to detail.- Communication and collaboration skills that enable you to earn trust up, down, and across the company.- Willingness and ability to educate and upskill internal colleagues on eCommerce media nuances and their impact to the business.- Understanding of overall media planning process, agency management, and ability to lead teams.

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