Marketing Manager: Student Hospitality

**Responsibilities**:

- Manage and execute the central, campus, and digital marketing strategy
- Researching and analysing market trends and competitors
- Overseeing marketing campaigns
- Tracking the effectiveness of marketing campaigns and reporting findings to the executive team
- Assist the development of short term and medium-term strategy, innovation, and campaign pipeline for our brands
- Manage and work within a marketing budget while providing timely reports
- Oversee content creation and implementation - from inception to full delivery across all platforms, including monthly reports and check-ins with a graphic designer
- Use social analytics to identify improvements to campaigns and initiatives that will enhance the social reputation and improve markers
- Monitor marketing activities using measurement data and analytics to identify improvements
- Perform website audit, identify all errors (weekly)
- Analyse website traffic - page views, top pages, pages with no traffic etc.
- Perform keyword research
- Create a content strategy - write instructions for a blog post (1 blog weekly) and marketing content
- Promote blog posts (organic and ads)
Create strategy and instructions for lead magnets (e-books, infographics, whitepaper, templates)
- Increase conversion rate
- Market, customer, and competitive analysis - be the expert on the customer, the industry trends, and the players in the market (research, website traffic, keyword research, analyse blog posts)
- On-page and off-page SEO
- Ability to effectively lead, inspire, and mentor direct and indirect reports (weekly)
- Serve as a company spokesperson and go-to thought leader for the brand

**Requirements**:

- University graduate with a 3-year degree in Marketing, Communications or related field
- 5 years of marketing experience in a medium to high growth company
- Social media and digital marketing experience essential
- Excellent in computer skills (Microsoft Word and Excel, Canva, Mailchimp, Asana, Webflow)
- Must have strong verbal and written communication skills in English, Afrikaans and preferably a 3rd language
- Fully fluent in Afrikaans and comfortable communicating with an Afrikaans speaking team
- Highly creative and able to execute the unique vision for our communities and members
- Flexible and can adapt accordingly to newly formed organisations
- Keen attention to detail along with strong organisational and project management skills
- Excellent communication, writing, and presentation skills
- Exceptional organisation skills and multi-tasking skills
- Strong work ethic and entrepreneurial spirit. The company is growing quickly, meaning each employee will be given significant responsibility and autonomy. This will mean hard work, but will also mean much room for innovation in developing processes and/or programs that could benefit the company
- Have the flexibility to think outside of the “box”
- We don’t do everything the traditional way and are always looking to innovate and push the envelope
- Passion and understanding of Gen-Z and Millennial Persona
- Passion and understanding for the company vision and values
- Demonstrate integrity, dependability, accountability, self-awareness, work ethic and empathy
- Takes an innovator and creators approach to any issues that may arise
- A bit of a risk-taker and idea generator
- Able to work on-site
- Customer-orientated
- Patient
- Hard-working and responsible
- Born motivator
- Life of the party, young at heart
- Happy
- Enthusiastic, and a collaborator
- Inspired, fun and creative.

City: Stellenbosch

Country: South Africa

Level of Expertise: Mid

Remuneration: Negotiable

Reference Number: #Mich1490

**Michelle Snitcher**:
Consultant