CRM Marketing Manager

**Job ID**:14087**Position Type**:Full-Time**Job Function**:Services & Other**Workplace Type**:Head Office**Division**:Head Office**Province**:Western Cape**Location**:Cape Town North**Suburb**:Parow (Parow)Position Description:
**Be the difference**

**TFG is the place where you get to live your best life.**

**You have the freedom to bring your difference, showing up how you want to.**

**Great minds inspire us, and we work hard to find the best talent for our business.**

**Our strategy is exciting and our future is clear, guided each and every day by these 3 pillars**:

- ** Purpose - To inspire our customers to live their best lives**:

- ** Vision - To create the most remarkable omni-channel experience for our customers**:

- ** Values**
- **We put our customers first**:

- ** We work smart and fast**:

- ** We do the right thing**

So by bringing **YOUR** difference, WE make a difference.

If you’re passionate about data-driven, personalised, direct to customer communication and are driven and motivated, don’t overlook the opportunity to join a dynamic and high performing team where we put customers first and inspire them to live their best life Join The Customer Hub whose mission it is to enable everyone at TFG to “treat every customer as an individual”. The Customer Hub has been formed to work closely with the groups 20+ brands and our Loyalty team to drive true customer transformation across the organisation including the transformation of Direct Marketing. You will be forming, growing, and leading a team of Direct Marketing Specialists and your key deliverables will include:

- Drive CRM strategies and communication calendars to drive CRM KPIs with 22+ brands
- Be a centre of excellence for CRM and provide insights, recommendations and learnings across the entire portfolio of brands so brands can learn from each other and improve KPIs
- Manage a world class team to deliver the strategies developed by you and brands

**Your responsibilities include but are not limited to**:

- Co-create CRM strategies in conjunction with brands to deliver specific KPIs
- Co-create communication calendars to deliver these strategies and KPIs
- Develop in conjunction with the Customer Data, Analytics and Visualisation team build CRM dashboards and standard automated reporting
- Quarterly brand feedback on the success of their strategies
- Manage, train & motivate the decision support team and provide support where needed from a technical perspective
- Co-ordinate the delivery of bespoke customer selection models with the data scientist team
- Pre-Campaign: assist the team with pre-campaign requirements gathering and review briefs to ensure they are leveraging all the data that the business has access to. As well as conduct technical assessments
- Complex Campaigns: Co-ordinate key multi-brand campaigns across all stakeholders in the Group (e.g. Black Friday and Sale)
- Lead on new CRM tools/platform (Martech) delivery
- Lead on new channel roll out (e.g. Whatsapp)

**Skills, Competencies and Requirements**
- A customer focused mindset
- Minimum of 5 years work experience with marketing automation, BI, database marketing, IT, BA or product management and a minimum of 3 years leading a team
- CRM Experience
- Degree (Honours preferred) in Information Systems, BSc, Computer Science, Bcom, BBusScience
- Level of technical proficiency with specific attention to the ability to program in SAS and/or SQL
- Experience with data extraction, campaign fulfilment, business analysis, project management, optimisation and report automation highly beneficial
- Resilient - ability to drive initiatives forward even when faced with challenges
- Analytical thinker with strong problem solving skills
- Attention to detail
- Strong written and verbal communication skills
- Comfortable and effective influencer
- You need to be flexible, resilient and have a high degree of emotional maturity as the environment is very dynamic and priorities can change

**One or more of the following will help you stand out**:

- Experience in Retail industry
- Proven track record working in high performance environments
- Experience working with SAS solutions