Digital Content and Ecommerce Coordinator

2 weeks ago

Cape Town, South Africa Dermalogica South Africa Full time

Dermalogica is looking for a **creative and data-driven Digital Content and Ecommerce Coordinator** to assist the Ecommerce Manager. In this role, you will play a key part in gathering and briefing content for our digital channels, ensuring brand consistency and optimisation for performance. You will work closely with internal and external teams to create clear, actionable briefs, translating data insights into impactful marketing campaigns. Additionally, you will manage social media platforms, including posting content, and help redefine best practices for CRM, enhance customer engagement, and drive personalised digital strategies across all touchpoints.

With a balance of marketing insight and technical execution, you will ensure our customers are receiving personalised, data-driven content and offers. Your role will be key in developing and managing omnichannel marketing campaigns, collaborating with multiple teams, and making Dermalogica's digital presence more engaging and relevant to our audience.

**Key Responsibilities**:
**Content**:

- Drive and implement content across all external and internal digital marketing channels, ensuring alignment with Dermalogica’s brand guidelines.
- Work closely with internal and external teams to ensure all briefs are clear, aligned with the brand’s vision, and optimised for performance across platforms.

**Ecommerce Content Management**:

- Collaborate with product and marketing teams to ensure up-to-date and accurate product information.
- Implement promotions, campaigns, and seasonal content updates to drive sales and engagement.

**Social Media Management**:

- Manage Dermalogica’s social media platforms, including posting content and ensuring brand consistency.
- Analyse social media performance data to optimise strategies and increase engagement.
- Oversee both organic and paid social media efforts to drive traffic to Ecommerce platforms.

**Digital Marketing and CRM Support**:

- Assist in managing digital content strategies and support performance media efforts.
- Help manage CRM and loyalty programs, focusing on customer engagement and retention.
- Leverage customer data to deliver personalised content across digital channels.

**Skills and Experience Required**:

- A degree or qualification in Marketing or digital Marketing
- Minimum 5 years of experience in Social Media Management, Paid Media, CRM, and Digital Marketing (client or agency).
- Social Media experience across various channels including Facebook; Instagram; TikTok and LinkedIn
- Minimum 3 years Ecommerce experience with an understanding of the Ecommerce environment and digital marketing best practices.
- Experience with an Ecommerce platform such as Shopify.
- Strong understanding of content creation and briefing, ensuring alignment with brand identity and strategy.
- Experience with performance media, digital activation, and content strategy.
- Experience on reporting tools such (e.g. Google Analytics; GA4)
- Proficient in MS Office specifically PowerPoint and Excel.
- Background in loyalty programs is highly beneficial.
- Results-driven with a problem-solving mindset and strong decision-making abilities.
- Strong communication skills in English, both written and verbal.
- Highly organised, analytical, and process-oriented with a keen eye for detail.
- Team player with a collaborative spirit.

Key Behavioural Competencies:

- Persuading and influencing
- Planning and organising

Dermalogica is an equal employment opportunity company that is committed to diversity.

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