Content Specialist

**Location**: Johannesburg, South Africa
**Department**: Advertising
**Reports To**: Advertising Manager
**Brands**: Incredible, HiFi Corp, Bradlows, Russells, Rochester, Sleepmasters

**About Us**:
We are a leading retail group representing six dynamic brands, each with its unique identity and a strong presence in the tech, appliance, and furniture markets.
As we continue to grow, we’re looking for a visionary **Content Specialist (Creative Lead)** to join our team with a focus on our creative efforts across our brands, ensuring that our campaigns are not only impactful but also resonate with our diverse customer needs.

**Role Overview**:
As a **Content Specialist**, you will be the creative driving force behind our brands, responsible for overseeing and elevating all creative outputs. With a keen eye for detail and a deep understanding of brand identity, you’ll ensure that all visuals, messaging, and designs align with each brand’s CI and tonality. This role is ideal for a creative professional with a passion for storytelling, who can bring fresh ideas to life, leverage AI tools for content creation, and lead the creative direction across our advertising and marketing channels.

**Key Responsibilities**:

- ** Creative Direction**: Lead the creative vision for all campaigns, ensuring that the visual and tonal elements align with each brand’s identity and resonate with target audiences.
- ** AI Integration**: Utilize **AI-powered tools** to enhance content creation, including AI-driven copywriting, image generation, and data analysis to optimize creative outputs.
- ** Quality Control**: Review and approve creative assets, ensuring that all outputs meet brand standards and adhere to CI guidelines.
- ** Collaborative Ideation**: Work closely with Brand Managers, the Advertising Manager, and the studio team to brainstorm and develop innovative campaign concepts that drive brand engagement.
- ** Content Strategy**: Collaborate with the marketing team to develop and refine content strategies that align with brand goals and target audiences.
- ** Performance Analysis**: Monitor and analyze the performance of content across platforms to make **data-driven decisions** for future campaigns.
- ** Brand Consistency**: Maintain consistency in messaging and visuals across all touchpoints, ensuring a cohesive brand experience.

**Key Requirements**:

- ** Experience**: 5+ years in a creative leadership role, such as Art Director, Senior Designer, or Creative Lead, ideally within retail, tech, or lifestyle brands.
- ** Education**: Degree or diploma in Graphic Design, Visual Communication, Marketing, Journalism, or related fields.
- ** Creative Expertise**: Proven ability to translate brand identities into compelling creative concepts and execute them across multiple platforms.
- ** Proficiency with AI Tools**: Demonstrated experience using **AI tools** for content creation, such as AI-driven copywriting platforms and image generation tools.
- ** Strong Portfolio**: A portfolio showcasing a range of creative work, from large-scale campaigns to digital and social media assets.
- ** Communication Skills**: Excellent verbal and written communication skills, with the ability to articulate creative concepts clearly to stakeholders.
- ** Team Player**: Collaborative mindset with the ability to work effectively with cross-functional teams, including marketing, merchandise, and studio teams.

**Why Join Us?**:

- Be a part of a **fast-paced, dynamic team** that values creativity and innovation.
- Opportunity to shape the **creative direction** of **six well-established brands** in the tech, appliance, and furniture sectors.
- ** Collaborative work environment** that encourages new ideas and approaches.
- Competitive salary package with **benefits**.