Paid Media Executive

**Who are we?**

A world where complexity is the only constant demands a new breed of company. Brave Bison is a different beast: a media, marketing and technology company purpose built for the digital era.

Our universe is made up of award-winning business arms Brave Bison Performance, Brave Bison Commerce and SocialChain. And we’re underpinned by our very own social-first media network who deliver monthly views in the billions for some of the biggest channels in sport and entertainment across YouTube, Snap, Meta and TikTok.

We’re a global collective who live and breathe digital, working with some of the boldest brands in the world to capitalise on the complexity that defines the modern marketing landscape.

**Our mission**

New platforms, new behaviours, new audiences, new trends, new technologies, new regulations—our clients’ worlds get more complex daily. Their agency partnerships shouldn’t. It’s our job to cut through the chaos, make the complex simple and navigate a clear path to growth for them.

That’s why we make it our mission to capitalise on complexity for our clients—by crafting dynamic digital solutions that outpace tomorrow’s challenges.

**Our values**

We’re a proudly diverse business comprised of deep specialists across social media, digital marketing and technology. Although our skills, backgrounds and beliefs may differ, we are united by four core shared values:

- Bold Curiosity.

We run at change and challenge convention because we love to push the boundaries of what the world thinks is possible. We champion discovery, go deep into our clients’ worlds and are always hungry to learn more about them, our specialisms and each other.
- Connected Clarity.

We are focused in our collaboration — joining the right dots between our clients, our partners and our herd of experts to deliver agile solutions at speed and scale. We set a shared ambition from the outset, are transparent at every stage and always strive to make the complex simple.
- Positive Encouragement.

We want to make working with us the best part of someone’s day. We lift one other up, find the fun in the day to day and are committed to ensuring everyone belongs.
- Constant Impact.

We believe in outcomes over outputs. We’re goal orientated, results driven and data-led. We show up with passion every day. And we’re always honing our craft.

**Brave Bison Performance**

With over 20 years’ experience growing our clients’ businesses through digital media, we help brands leverage the right data, right partners, and right tech to capitalise on complexity and supercharge their online growth.

By going deep into our clients’ world, investing their budget where it will work the hardest and ensuring that we only win when they win, we stand for braver digital in a world of opportunity.

**Job purpose**

Create, optimise, and manage the development of paid media accounts (Paid Search, Shopping and Paid Social) delivering against performance, return on investment, and revenue targets. Supporting a Paid Media Manager (PMM) or Paid Media Performance Director (PMPD) in the development of Paid Media Executives, working with Client Services to drive the strategy and activation across retail accounts.

**Role & responsibility**

**Campaign Setup & Support**
- Support the setup of paid media campaigns, primarily across Google and Meta.
- Conduct keyword and audience research to inform campaign targeting.
- Draft and upload ad copy and assets, ensuring alignment with brand tone and campaign objectives.

**Optimisation & Reporting**
- Carry out day-to-day checks, including budget pacing, campaign performance and audience/placement review.
- Assist with A/B testing of ad formats, copy, audiences and landing pages.
- Compile performance data and help prepare monthly and quarterly client reports.
- Maintain client-facing trackers including roadmaps, WIPs, and test logs.

**Collaboration**
- Work closely with Paid Media Managers and Analysts to implement optimisation recommendations.
- Collaborate with the wider team to stay aligned with campaign strategy, audience insights and creative direction.
- Join client meetings as needed to provide performance updates and support discussion.

**Desired behaviours**
- You’ll have an innate curiosity and a willingness to share ideas, thoughts, and insights with your team and the business
- You’ll be energetic, enthusiastic, determined, and proactive
- A respect for others’ point of view
- You’ll possess excellent communication skills and work well with different departments across the business
- You’ll be data-driven and analytical with a keen eye for attention to detail, especially when employing individual processes and procedures

**Qualification & skills requirements**
- Hands on on experience with Google Ads and social platforms, with demonstratable expertise managing campaigns across Search, Shopping and Social channels.
- Intermediate Microsoft Excel knowledge and skills
- Previous experience in a similar r