Social Media Coordinator

4 days ago


Cape Town, South Africa Cape Union Mart International Full time

Key Duties
- Day-to-day curation & deployment of required social media content across (but not limited to) Facebook, Instagram + TikTok.
- Ideate & coordinate small scale digital content productions with the support of both internal & external teams in support of the brands’ low-fi & relatable content strategy.
- Compile monthly content calendars, alongside the broader brand & merchandise teams, to be executed across but not limited to Facebook, Instagram & TikTok.
- Conceptualize & brief all digital content requirements into the design studio in accordance with agreed lead times.
- Work closely with Community Managers & Customer Service to actively seek out and act on engagement opportunities within our online communities.
- Leverage & incentivize user generated content on our channels through the ideation & execution of competitions, giveaways or potential brand partnerships.
- Stay ahead of social media trends, seamlessly integrating emerging engagement tactics into content strategies.
- Deliver a monthly Social Media report, highlighting channel performance and key insights.

Knowledge, Experience & Qualifications
- At least 2 years’ experience in a similar position
- Matric and related tertiary education in digital content/marketing
- Ability to manage social media platforms (Facebook, Instagram & TikTok) is essential
- Experience with editing platforms such as CapCut, Canva & Adobe premier is advantageous.
- Domain knowledge in retail, online advertising and eCommerce with strong affinity to Fashion, interiors & the Poetry brand.

Competencies
- Goal oriented, self-motivated & reliable - must be able to work independently with mínimal supervision
- Flexible and adaptable - must enjoy working in a fast-paced and at times challenging environment
- Ability to work and build relationships cross-functionally and with a wide range of individuals with different skill sets
- Strong organizational, interpersonal, and communication skills (written and verbal)
- Strong sense of ownership & responsibility - track record of performance meeting targets & objectives
- ‘Can do’ positive attitude - eager to grow, learn and develop your skills
- Decisive, structured and organised, with a keen eye for detail
- Fast learner with a strong aptitude for systems
- Passionate about social media, digital content, eCommerce and retail.

Individual needs to be able to commute to shoot locations, stores & head office on a regular basis.



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