Data and Campaign Manager

1 day ago

Brackenfell, South Africa ShopriteX Full time

**Role Purpose**

**Role Description**
- Assign customer target files to deals and creative together for personalised customer experience.
- Design and implement quality assurance on all work.
- Manage the banner customer direct marketing calendar to ensure good customer engagement and avoid opt outs.
- Liaise with business stakeholders on upcoming brand campaigns and ensure that customer communication is plotted in the marketing calendar.
- Report on campaign objectives laid out in the brief and guide business stakeholders on processes and best practices to understand customers behaviour and engagement through communication.
- Define & document the respective roadmaps for:

- Direct business processes
- A/B tests
- Promotions that succeed through direct communications.
- Manage trigger campaigns throughout the customer lifecycle to maximise sales and engagement.
- Execute A/B testing on various campaigns to establish the most effective way to drive customer conversion against the objective.
- Ensure campaigns comply with current best practice and legal compliance.
- Identify target audience and opportunities to increase our direct marketing lists.

**Qualifications and experience**
- +4 years' experience in a similar capacity or role with a strong marketing background along with demonstrable experience working with and building customer segmentation - (essential)
- Proven hands-on experience in enterprise bulk marketing systems such as SAP Marketing Cloud, Watson Campaign Automation, SalesForce Marketing Cloud - (essential).
- Proficiency in using marketing automation technology and tools - (essential).
- Knowledge of setting up customer surveys and reporting on them - (essential).
- Knowledge of direct marketing principles and practices - (essential).
- Familiarity with direct marketing analytics - (essential).

**Key competencies and work ethic**
- Motivated self-starter with good energy and drive. Strong sense of ownership and pride in their performance and its impact on the company's success.
- Flexible thinker and problem solver - Explores and analyses various sources of information to come to rational conclusions. Makes sound decisions to influence the success of the business in a competitive shopper landscape.
- Organised with strong time and planning management skills. Excellent attention to detail with the ability to effectively plan, coordinate and execute multiple priorities in a fast-paced environment.
- Ability to work under pressure and deliver within tight time constraints; able to effectively organise, prioritise, and reorder workload in a rapidly changing and fast-moving environment.
- Interpersonal skills - Able to build strong relationships internally and externally and manage conflicting and competing priorities well.
- Team player and collaborative partner - contributes towards building a positive team morale.
- Strong communications skills - Able to communicate ideas and suggestions in a logical, convincing and compelling manner. Able to communicate effectively with multiple audiences and stakeholders.
- Results-oriented and quality focused with good project management skills - Able to balance multiple projects and priorities in a large scale, complex environment.

**Our Group is committed to creating, embracing, and preserving a diverse workplace that values the unique talents, perspectives, backgrounds, and abilities that enrich our organisation. A place where everyone matters and feels included.**

We are committed to Employment Equity when recruiting internally and externally.

  • Data and Campaign Manager

    2 weeks ago

    Brackenfell, South Africa ShopriteX Full time

    **Role Purpose** The Data and Campaign Manager is responsible for driving customer engagement through the strategic execution of targeted campaigns. By designing and managing effective Customer Journeys and overseeing the direct marketing calendar, they enhance brand interaction and foster customer loyalty. Leveraging deep expertise in customer segmentation...

  • Campaign Manager

    1 week ago

    Brackenfell, South Africa Shoprite Group Full time

    **Purpose of the Job**: A new and pioneering division within Shoprite is looking to appoint a campaign management specialist in the ePOS space to support small campaign management accounts and related activities in accordance with the strategic intent and trade plans. Initiating, coordinating and reporting on smaller point of sale related campaigns providing...

  • Campaign Manager

    1 week ago

    Brackenfell, South Africa Shoprite Group Full time

    Closing Date- 2025/02/28- Reference Number- SHO250221-1- Job Title- Campaign Manager- Job Type- Permanent- Location - Country- South Africa- Location - Province- Western Cape- Location - Town or City- Brackenfell, Cape Town- Purpose of the JobA new and pioneering division within Shoprite is looking to appoint a campaign management specialist in the ePOS...

  • Marketing Campaign Manager

    21 hours ago

    Brackenfell, Western Cape, South Africa ShopriteX Full time R40 000 - R80 000 per year

    Marketing Campaign Manager (Shoprite)Role PurposeShoprite is looking to appoint a campaign management specialist in the Shoprite Marketing Team. Campaign management accounts and related activities in accordance with the strategic intent and trade plans. Initiating, coordinating and reporting on related campaigns providing end-to-end delivery according to...

  • Marketing Campaign Manager

    3 days ago

    Brackenfell, Western Cape, South Africa ShopriteX Full time R80 000 - R104 000 per year

    Role PurposeShoprite is looking to appoint a campaign management specialist in the Shoprite Marketing Team. Campaign management accounts and related activities in accordance with the strategic intent and trade plans. Initiating, coordinating and reporting on related campaigns providing end-to-end delivery according to planned timelines and quality standards....

  • Marketing Campaign Manager

    3 days ago

    Brackenfell, South Africa Shoprite Group Full time

    Closing Date - 2024/10/16 - Reference Number - SHO241009-2 - Job Title - Marketing Campaign Manager - Job Type - Permanent - Location - Country - South Africa - Location - Province - Western Cape - Location - Town or City - Brackenfell, Cape Town - Purpose of the Job An exciting opportunity exists in the Marketing team for an individual who is ready and...

  • Marketing Campaign Manager

    3 days ago

    Brackenfell, South Africa Shoprite Group Full time

    **Purpose of the Job**: An exciting opportunity exists in the Marketing team for an individual who is ready and able to initiate, support, coordinate, manage, and report on key marketing projects. Aligning with the brand strategy, to ensure sustainable markets and continuous customer growth. **Job Objectives**: 1.Brand Strategy Implementation Develop, plan,...

  • Marketing Campaign Manager

    1 week ago

    Brackenfell, South Africa Shoprite Group Full time

    **Purpose of the Job**: An exciting opportunity exists in the Marketing team for an individual who is ready and able to initiate, support, coordinate, manage, and report on key marketing projects. Aligning with the brand strategy, to ensure sustainable markets and continuous customer growth. **Job Objectives**: 1. Brand Strategy Implementation: Plan,...

  • Marketing Campaign Manager

    1 day ago

    Brackenfell, South Africa Shoprite Group Full time

    **Purpose of the Job**: An exciting opportunity exists in the Marketing team for an individual who is ready and able to initiate, support, coordinate, manage, and report on key marketing projects. Aligning with the brand strategy, to ensure sustainable markets and continuous customer growth. **Job Objectives**: 1. Brand Strategy Implementation: Plan,...

  • Marketing Campaign Manager

    3 days ago

    Brackenfell, South Africa Shoprite Group Full time

    **Purpose of the Job**: An exciting opportunity exists in the Marketing team for an individual who is ready and able to initiate, support, coordinate, manage, and report on key marketing projects. Aligning with the brand strategy, to ensure sustainable markets and continuous customer growth. **Job Objectives**: 1. Brand Strategy Implementation: Plan,...