Digital Marketing: Direct Marketing Specialist

Company Description
The digital marketing department is looking for an individual with a strong drive for digital marketing with knowledge and understanding of Direct Marketing, as well as Content Marketing, Affiliate Marketing, Copywriting and Display Marketing in the digital marketing environment.

**Job Description**:

- Previous experience in an analytical environment will be advantageous;
- More than 3 years of digital marketing experience;
- Previous experience in a direct marketing role will be advantageous;
- Strong understanding of digital marketing technologies and marketing platforms;
- Strong understanding of direct and affiliate marketing methods;
- Previous experience in direct campaign and creative performance management;
- Comfortable working with BI tools and platforms such as Braze, Mailchimp etc. ;experience with Braze platform will be advantageous;
- Experience in preparation of briefs, direct marketing plans, analysis of key performance indicators.

**Responsibilities**:

- Day to day management and optimization of direct marketing campaigns, to existing clients, potential and ex client campaigns.
- Day to day running of campaign reports to monitor performance.
- Consistently find new ways to reach target audiences using new methods and channels. Presenting to management team and implementation of new channels.
- Critically analyse the performance of campaigns; identify strategic opportunities; facilitating change to hit and exceed expectations and KPI’s.
Assist with driving direct marketing strategy and forecasts for OUTsurance via direct marketing initiatives.
- Report on weekly, monthly, quarterly and annually basis on campaign performance and identify risks and opportunities to marketing team cross divisional departments.
- Deliver and manage project plans by assigning and tracking work-group projects, ensuring established processes are followed, and delivering all direct marketing projects on strategy, on time, on budget and error free.
- Take ownership for the successful delivery and deployment of direct marketing campaigns across all direct marketing methods and platforms.
- Develop a total understanding of digital audience marketing through targeting techniques.
- Driving campaign optimisation by working closely with data teams, creative and copy teams.
- Work closely with management to communicate campaign strategy, progress and results;
- Submit regular campaign reports and give strategic recommendations;
- Compiling briefing documents for new creatives and management of deadlines for new campaign rollout.
- Provide guidelines on creative and copy for all direct marketing campaigns and take ownership of campaign planning, rollout and performance.

**Qualifications**:

- A degree or qualification in Digital Marketing or similar.

Skills requirement
- Very Strong MS Excel skills;
- Sales orientated;
- Very high attention to detail;
- Have excellent organisational skills, attention to detail and accuracy;
- Relationship management skills;
- A natural flair for and understanding of the digital opportunities;
- Excellent numerical and analytical ability;
- Organisational, administrative and time management skills;
- Excellent English verbal and written communication skills;
- The ability to work in a team;
- A highly driven and proactive nature;
- OUT of the box thinker, strategic skills;
- Campaign management and analysis
- Curiosity to learn more about evolving technologies with positive, high energy
- Ability to lead projects as part of cross functional teams

Additional Information
- Awesome service,
- Passionate,
- Honest,
- Human,
- Dynamic, and
- Recognition.

Enthusiasm in dealing with people in a stressful, deadline orientated environment is essential.

In accordance with OUTsurance Insurance Company Ltd’s Employment Equity goals, preference will be given to individuals who meet the job requirements and are from the various designated groups.