Direct Marketing and E-commerce Specialist
1 day ago
Our client has an opportunity available for a Direct Marketing and E-Commerce Specialist.
**Requirements**:
- Relevant degree or diploma in Marketing or Data Analysis.
- 5+ years’ experience in a Direct Marketing and E-Commerce roll.
- Experience using CRM tools.
- CMS knowledge.
- Proficiency in Google Analytics, Adobe Analytics and Audience Management is preferred.
- Understanding of the retail E-Commerce space.
**Responsibilities**:
- Manage online customer journey points leading to online sales from lead generation for both B2C and B2B products.
- Monitor success of all listed products and leverage customer behaviour and analytics to generate proactive CRM plans to improve performance.
- Increase data collection across all touch points.
- Ensure data is clean and information is managed.
- Implement data campaigns or solutions to engage potential customers.
- Execute campaigns using different communication tools to target and interact with he customer base.
- Weekly reporting to the marketing and subsidiary head.
- Responsible for the digital privacy policy.
- Marketing budget management and vendor registration.
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