Marketing Campaign Manager

3 days ago

Brackenfell, South Africa Shoprite Group Full time

**Purpose of the Job**: An exciting opportunity exists in the Marketing team for an individual who is ready and able to initiate, support, coordinate, manage, and report on key marketing projects. Aligning with the brand strategy, to ensure sustainable markets and continuous customer growth.

**Job Objectives**:
**Brand Strategy Implementation: Plan**
- Implement and track the annual brand strategy for a specific brand and division in the Shoprite Group.
- Measure the effectiveness of the marketing plan through continuous analysis and reporting.

**Alignment of Communication and Advertising**
- Align all communication and advertising endeavours with the annual Brand strategy in terms of the look, feel, price and product offering.
- Manage and coordinate the day-to-day marketing / advertisement activities of the brand.

**Campaign Management**
- Manage campaign budgets to ensure that spend is tracked and delivers return on investment.

**Relationship Building**
- Foster a sustainable relationship with internal business clients / stakeholders and brand agencies.
- Provide briefings to agencies that are of high quality and ensure that all endeavours support the marketing and business strategy.
- Plan and implement national campaigns against deadlines and costs.

**Qualifications**:

- BCom (Marketing) qualification or similar qualification

**Experience**:

- 4+ years of Marketing experience i.e. Retail Marketing
- 4+ years of Campaign Coordination (e.g. advertising)

**Knowledge and Skills**:

- Marketing principles and practices

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