Executive Head: Sme Digital Enablement

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The number 1 Top Employer in South Africa.
Certified by the Top Employer Institute 2025.

**Role Purpose/Business Unit**:

- The EHoD Digital Enablement is accountable for the E2E strategy and execution of new and existing digital platform propositions designed to help Micro, Small and Medium sized businesses reach their full potential.
- We know the significant contribution SMME’s make to the economy and the important role these businesses play in the sustainability of our country and continent.
- To provide better support and enablement, this role will be responsible for maturing existing platforms like Fintech platforms, SME Access to Market and advertising, skills development e.g. V-Hub, Courseara like courses, Product Marketplace, SMME trade marketplace, Vodapay, etc. designed to help small business become ‘future fit’ as well as iterate and scale soon to be launched marketplaces, created to address growth challenges faced by SMME’s.

**Your responsibilities will include**:
**Strategy Formulation & Execution**:

- Define and enable an omnichannel digital enablement strategy that will drive and enable SME Digital and Customer Experience targets and objectives
- Clearly define the digital target market and SMME personas that will be targeted
- Translate Organisational strategy into meaningful operational targets and strategic focus areas for the business unit under management.
- Define and execute on the SME Digital platforms strategy & relevant sales, revenue and margin targets
- Drive the sales, revenue and margin targets for mobile and beyond mobile products (Cloud, Unified Communications, IoT, Fixed Services)
- Commercialisation of access to market, skills development, Fintech, product and trade marketplaces to ensure relevance and PNL targets
- Expand platform ecosystem in collaboration with product and partnerships team
- Identify and define Prioritisation parameters for the management of all Digital products and platforms, ensuring that the Prioritisation parameters are in alignment with the SME and overall Business strategic objectives

**Digital Enablement & Operations**
- Deliver customer-centric Digital SME innovation based on customer insights, fully enabled through thorough market research
- Use leading practice to define and establish solution design and UX design principles and methodologies to ensure delivery of world-class Digital capabilities
- Design customer journeys based on active market research and understand the customer digital buying process
- Define the SME value propositions and embed into the Digital Channel sales plan, with the Digital Channels team, call centre and various other sales teams, ensuring achievement of sales/revenue targets
- Oversee the development and management of Digital products and platforms, ensuring that all activities are delivered within agreed PNL and SLA parameters
- Interact with various sales channels and play a supporting role to various physical channels e.g. Stores through digital enablement propositions
- Provide internal and external reporting related to forecasts, campaign performance and overall digital sales performance. This includes post-campaign analysis, inform in-campaign optimisation and measure E2E effectiveness to inform future enhancements. Ensure daily, weekly and monthly reporting is available
- Manage direct or cross-functional teams (where required) to deliver new or enhance existing platform propositions
- Set and manage a governance plan to ensure consistency and adherence to Digital enablement parameters

**Operations Management**
- Work with terminals, the warehouse, etc. and manage operational delivery of stock to customers as per acceptable SLA’s
- Manage forecasting and procurement of devices with terminals to manage operational delivery following sales
- Track the operational turnaround times for Fulfilment, Assurance and Support, based on the defined journeys and address challenges were SLA’s are not met

**GTM and Campaigns**
- Define the GTM strategy for new digital propositions
- Work with marketing and the various sales channels to define the GTM plan
- Define and execute on relevant digital campaigns, meeting ROI targets
- Manage the marketing budget for digital campaigns

**Delivering through People**:

- Oversee the activities of the team to ensure effective delivery of business outcomes.
- Supports and enables the team to succeed by encourage frequent knowledge sharing between team members amongst other enablement initiatives.
- Create fit for future organization capability through skills development informed by skill gap analysis in line with business strategy and ensuring that the identified skills gaps, are addressed through training.
- Develop a high-performing team by embedding formal performance management process, informal coaching through continuous 1:1 performance discussion
- Embed the Spirit of Vodacom by living the Spirit behaviours and e