Chief SEO Officer with International Experience

14 hours ago

Cape Town, South Africa Job Crystal Full time

**Retail**: Empower individual investors - and yourself - in the world of retail through a range of different financial products rooted in innovation and market intelligence. From FX and CFDs to precious metals, master an exciting world of wealth management tools.

**Responsibilities**:
**Job Purpose**

Innovate and help drive all SEO activities for the regions you will be managing to improve key metrics and deliver outstanding ROI. The main responsible commercial regions are Singapore and Australia.

**General Duties**
- Own each assigned SEO task from inception to reporting of results.
- Managing, training and supporting team members.
- Optimize all facets of SEO for your region(s) to drive maximum organic growth.
- Be a technical SEO evangelist by directing and managing all on-site audits and implementations to ensure SEO best practices are adhered to (e.g. CWV, structured data, etc.).
- Proactively keep on top of industry news, search engine updates and industry trends.
- Share useful insights with the team to ensure the company is at the forefront of SEO innovation.
- Report to senior stakeholders to highlight return on investment and progress achieved on KPIs.
- Leverage, create and contribute to content strategies to maximise SEO growth.
- Ensure content and technical SEO considerations are always taken into account.
- Help internal teams to better understand search engines and help them drive organic growth.
- Working closely with internal/external teams and regional offices to identify commercial SEO growth areas and ensure SEO is prioritised.
- Be an SEO evangelist within the company by showing how SEO can help drive conversions.
- Working with APAC SEO team lead to define the regional strategy and deliver outstanding ROI.
- Undertaking backlink audits & collaborating toward/managing white-hat link building campaigns.
- Liaising with external service vendor and internal financial teams to process invoices.

**Qualifications**:
**Knowledge and Experience**
- International SEO experience (minimum 2 years).
- Priority region: Singapore and Australia.
- Working on global domain(s) with multiple websites for different regions/languages that receive traffic from multiple search engines.
- Speaking mandarin Chinese would be an advantage.
- Experience in SEO content creation (internal and external content copywriters).
- Good overall understanding of how content impacts SEO efforts and how to optimize it for target audiences.
- Experience in ASO experience is an advantage.
- Experience in working with teams across different time zones.
- Experience / knowledge of FX / CFD trading and/or investing is an advantage.
- Working experience in a regulated financial company is an advantage.
- Good experience working with industry tools: GA, Semrush, Majestic, Screaming Frog, etc.
- Good knowledge about ranking signals and algorithm udpates.
- Good technical SEO knowledge and experience in working with development team.
- Experience in managing and executing modern white-hat link-building strategies.
- Experience working with other marketing channels, e.g. social, PPC, display, etc. would be an advantage.
- Knowledge around important SEO verticals and rich results: news, video, AI Overviews, etc.

**Qualification and Skills**
- ROI orientated approach to task prioritisation.
- Agile working approach to effectively manage tasks that are influenced by fluid financial market movements.
- Strong experience with reporting and analytics tools.

Pay: Up to R40 000,00 per month

Work Location: In person

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