Head: Group Media

**Requisition Details & Talent Acquisition Contact**

117865 - Busi Radebe

Job Family

Marketing, Communication and Research

Career Stream

Marketing and Brand Management

Leadership Pipeline

Manage Others

**Job Purpose**

To progress Nedbank’s Media agenda, the Head: Group Media will ensure Nedbank’s effective media presence, audience reach, brand reputation management, and ROMI. This will include leading and overseeing our media team, partner agencies, and internal stakeholders in strategy, planning, execution, implementation, optimisation, governance, performance analysis, and marketing funnel reporting of both offline and digital media initiatives. Additionally, the Head: Group Media will play a crucial role in advancing Nedbank’s digital maturity, IQ, and skills, by championing digital media, analytics, and media technology knowledge, capability, and excellence.

**Responsibilities**:
**Management, Leadership, Driving Media Excellence**:

- Develop a creative, customer-centric, data-led, and innovative media team and culture
- Manage and supervise the team in day-to-day media and performance management, while also leading the process of strategic media planning, execution, optimisation, benchmarking, competitor/ post campaign analysis, and serving as a resource in the team
- Coach, motivate, and evaluate team members and partners; and ensure quality performance and timely completion of training, and compliance of all Group policies
- Lead the group media team and associated partners in the day-to-day management of offline and digital media plans including analysing the relevant media channels and outlets, developing recommendations, execution details, and budget guidelines
- Oversee the relevant aspects of the campaign management process (briefing through to reporting) developed by the designated portfolio media/ performance managers and agencies
- Lead and direct the development of data-led remarketing and retargeting strategies
- Lead and direct the relevant media components of Nedbank’s marketing effectiveness/ ROMI model in line with portfolio and business requirements.
- Lead and direct the development of media reporting and presentations, including presentations to all brand/ marketing committees, and executive leadership teams
- Research, recommend, and implement new techniques, thought leadership, and technologies that will help deliver impactful media strategies, in the short and long-term strategic horizons
- Own and drive the dialogue with all marketing leads and media partner agencies/ owners, on informed strategic media implications, and keenly understand stakeholder expectations
- Develop productive relationships with Marketing, Commercial, Data, and CX teams to drive an effective paid, owned, earned, and shared ecosystem in the requisite aspects of the marketing funnel enterprise-wide
- Stay abreast of media best practice, regulations, innovation, competitor activity, and overall marketing industry best practice; and demonstrate expertise in drawing actionable insights from ongoing performance analysis

**Finance, Risk, Governance**:

- Develop, recommend, and maintain Group Media budgets, ensuring adhere to all financial control processes and principles, and avoiding media clashes and wastage
- Partner with procurement, finance, and other stakeholders to manage the commercials of the media partner agencies, ensuring the effectiveness of media investments, and that all utilised media platforms are compliant and in line with brand safety requirements
- Ensure adherence to the media principles and policies, and lead any future updates and revisions thereof
- Implement media supplier transformation, in line with the overall transformation agenda
- Drive Group Media performance against targets set for legal and regulatory compliance, risk management, internal audit, market conduct and other business process obligations
- Create, promote, and maintain a culture of operational risk awareness and accountability within the group media team, including the timely resolution of internal and external audit issues
- Proactively identify threats and opportunities to improve the risk and control environment through analysis of risk information, and ensure the adequacy and effectiveness of identified controls to prevent risks materialising
- Lead the 1st, 2nd, and 3rd party data agenda for group media; ensuring that all use and proof of concept (POC’s) are in line with Nedbank's governance, compliance, security, and risk policies and procedures
- Ensure that all new technology and digital media tools are governed by Nedbank's group technology, information security, and risk management processes

**People Specification**

**Requirements and Qualifications
**- Previous work experience leading a media team, working within a marketing environment
- Relevant post graduate qualification will be advantageous
- Bachelor’s degree or diploma in Communications, Media, or Marketing (essential)
- Ind