Sales and Marketing Executive

**Additional Information**
**Job Number**25085514
**Job Category**Sales & Marketing
**Location**Protea Hotel Karridene Beach, Old South Coast Road, Durban, South Africa, South Africa, 4126
**Schedule**Full Time
**Located Remotely?**N
**Position Type** Management

**JOB SUMMARY**

Responsible for completing and executing the sales and marketing plan for the property. Manages relationships with all the property's’ key accounts within the TMC/Non-government segment. Building partnerships with regional Sales, eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. Manages all e-commerce opportunities. Develops a good working relationship with tourism bureaus and community leaders.

CANDIDATE PROFILE

**Education and Experience**

**Required**:

- 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 2 years’ experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred

**OR**

4-year bachelor’s degree in marketing, Public Relations, Business, or related major experience

**CORE WORK ACTIVITIES**

**Building Successful Relationships that Generate Sales Opportunities**
- Works collaboratively with off-property sales channels to ensure sales efforts are coordinated, complementary and not duplicative.
- Builds and strengthens relationships with existing and new customers to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows, etc.
- Develops relationships within community to strengthen and expand customer base for sales opportunities.
- Manages and develops relationships with key internal and external stakeholders.
- Provides accurate, complete and effective turnover to Event Management.

**Managing Sales Activities**
- Participates in sales calls with members of sales team to acquire new business and/or close on business.
- Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).

**Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue**
- Identifies new business to achieve revenue goals.
- Understands the overall market - competitors’ strengths and weaknesses, economic trends, supply and demand etc. and knows how to sell against them.
- Closes the best opportunities for the location based on market conditions and location needs.
- Gains understanding of the location’s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution.

**Providing Exceptional Customer Service**
- Supports the company’s service and relationship strategy, driving customer loyalty by delivering service excellence throughout each customer experience.
- Services our customers to grow share of the account.
- Executes and supports the company’s customer service standards.
- Provides excellent customer service consistent with the daily service basics of the company.
- Sets a positive example for guest relations.
- Interacts with guests to obtain feedback on product quality and service levels.

**Social Media Content Management**
- Supports facilitation of social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
- Assists with promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
- Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.

**Conducting Daily Marketing Activities that Achieve Department Goals**
- Coordination of rooms, events and food and beverage promotions.
- Develops marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.
- Maintains, updates, and manages all web sites.
- Coordinates offers and information for all publications and inserts regarding brand loyalty reward mailings.
- Develops brochure and property collateral materials.
- Participates in all property imaging work (e.g., signage).
- Uses and interprets all reporting necessary for sound marketing recommendations and tracking.
- Ensures consistent marketing message is communicated in all advertising and collateral efforts.
- Manages marketing budget throughout year.
- Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising.
- Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding.
- Ensures consistency in individual property's voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but also on behalf o