Digital Copywriter
7 hours ago
We have an exciting career opportunity for a **Digital Copywriter** to join a leading premier hotel chain and casino destination at their offices in **Johannesburg**. You will be responsible for creating, presenting and producing outstanding, meaningful, quality and relevant written content from conceptualisation to publication/deployment. Does this **job** sound like the perfect challenge for you? Keep reading
Your key **job** responsibilities as the **Digital Copywriter** in **Johannesburg** will include:
- Collaborate with graphic designers to receive and prioritise briefs and promotional requests from Account Managers, properties and business; and deliver each element of the campaign to brief
- Maintain up to date knowledge of current and future content within and external to the organization
- Understand market segment and customers characteristics and online preferences
- Develop plans for generating meaningful content to drive increased traffic, engagement and brand visibility in line with business requirements
- Conceptualise and plan for content storylines on various communication channels
- Construct the conceptual plan, concept, storyline and layout for solutions, ensuring content remains fresh and exciting
- Liaise with properties through Account Managers with regard to concepts, ideas, deadlines, and promotional requirements
- Brainstorm, design and deliver content in written form
- Brief, manage, craft and monitor all elements of every project from presentation through to completion
- Brief electronic, print and activation production to ensure idea is executed and delivered to its best potential
- Brief and give constructive input during a shoot and/or recording and direct voices, VO artists, musicians, directors to ensure that the idea is delivered in its best form
- Participate in concept development and design ideation of visual designs, web layouts, branding campaigns, and projects
- Conceptualise 360 ideas: Activations, Promotions, Experiential, TV, Radio, Print, and CRM
- Concisely brief TV, Radio, Activation production where required
- Work with design team to ensure that the copy and design work together seamlessly
Requirements for this **Digital Copywriter job in Johannesburg**:
- Bachelor’s Degree preferably in marketing, communication, English or journalism
- Copywriting certification
- 3-5 years’ experience working as a copywriter across a range of communication and digital platforms
- A proven track record of success producing digital content
- May be required to work extended hours
- Must be willing to be hands on in some areas of implementation especially when it comes to quality review
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