Digital Copywriter

4 days ago

Johannesburg, South Africa Property24 Full time

Key Responsibilities
- Craft high-quality, engaging copy for brand campaigns, social media, video, UX interfaces, marketing campaigns, newsletters, brand materials, and other content as needed.
- Write clear and compelling copy for products & user interfaces for all target markets, ensuring a cohesive brand voice across all digital touchpoints.
- Create compelling and clever copy for brand campaigns including slogans, call to actions & taglines.
- Write and structure copy that moves digital users - visitors and customers - toward accomplishing a goal in an intuitive way.
- Conceptualise & create effective hooks to drive engaging content across various platforms (e.g., Facebook, Instagram, TikTok, LinkedIn) to increase brand awareness and drive user engagement.
- Assist in developing creative concepts for marketing campaigns that align with brand strategy.
- Assist in conceptualising and managing a brand & content calendar for all social media platforms, ensuring consistent and relevant content that drives engagement and brand awareness.
- Research & present key digital & social media insights and trends using data, including keyword research tools, to inform the content concepts.
- Present creative concepts to key stakeholders.
- Assist in the creation of written briefs for podcasts and shows/interviews, ensuring content is on-brand and meets strategic objectives.
- Interpret copywriting briefs to understand project requirements.
- Edit and proofread copy to ensure standards are met.
- Work closely with the marketing team and other departments to ensure a unified brand voice and message across all channels.
- Drive brand consistency across all communications
- Keep abreast of digital and advertising trends in accordance with industry best practices.

Skills Required
- Creativity: Ability to generate fresh, engaging, and innovative ideas for content and campaigns.
- Copywriting Expertise: Strong writing, editing, and proofreading skills with the ability to produce clear, persuasive, and original copy.
- Social Media Savvy: Experienced with social media platforms and best practices, including managing content calendars and social campaigns.
- Project Management: Organised and detail-oriented with the ability to manage multiple projects simultaneously and meet deadlines.
- Communication Skills: Excellent verbal and written communication skills, with the ability to collaborate effectively with team members and stakeholders.
- Analytical Skills: Ability to analyse and measure the effectiveness of content and campaigns, using insights to drive improvements.

**Qualifications**:

- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 3-5 years of experience in content creation, copywriting, or a similar role within the marketing/advertising industry.
- A strong portfolio of work demonstrating a range of content and copywriting skills.
- Experience with content management systems, SEO principles, and digital marketing tools is preferred.

  • Senior Digital Copywriter

    2 weeks ago

    Johannesburg, South Africa TBWA South Africa Full time

    We're looking for a seasoned Senior Digital Copywriter to join our team! A minimum of 3-5 years experience as a Senior Digital Copywriter with an advertising or creative agency.

  • Digital Copywriter

    6 hours ago

    Johannesburg, South Africa Initiate international Full time

    We have an exciting career opportunity for a **Digital Copywriter** to join a leading premier hotel chain and casino destination at their offices in **Johannesburg**. You will be responsible for creating, presenting and producing outstanding, meaningful, quality and relevant written content from conceptualisation to publication/deployment. Does this **job**...

  • Mid-level Copywriter

    7 days ago

    Johannesburg, South Africa Clockwork Digital Full time

    Clockwork, an award-winning, independent creative and communications agency, is looking for a **Mid-level Copywriter** with solid B2B writing experience and a strong background in agency, brand, or publishing environments to join our growing content team. We’re offering the right person the opportunity to work with a leading client in the automotive...

  • Digital Strategist

    6 days ago

    Johannesburg, South Africa CBR Marketing Solutions Full time

    The incumbent would be required to analyze user experience data, concept and develop digital projects, lead effective digital marketing strategies for our clients, and ensure new business opportunities receive world-class pitch documents. - You will play a pivotal role in growing our business, customer base, and improving user experience across our projects...

  • Copywriter

    4 weeks ago

    Johannesburg, South Africa Wild Dreams Hospitality Full time

    A collection of luxury properties is seeking a passionate mid-level COPYWRITER to create compelling copy across their diverse marketing channels. You\'ll craft everything from persuasive sales materials to engaging digital content, maintaining their authentic South African brand voice. This high-energy role requires someone who thrives under pressure and...

  • Digital Art Director/digital Copywriter

    2 weeks ago

    Johannesburg, South Africa Dentsu Full time

    Calling all creatives for freelance opportunities. Looking for copywriters and art directors at our Johannesburg-based creative agency Executes creative concepts together with copy partner at the direction of the creative director Identifies creative thinking towards big ideas Presents big ideas to clients using a variety of techniques Visualises concepts...

  • Digital and Advertising Conceptual Copywriter

    6 hours ago

    Johannesburg, South Africa Lucky Hustle Full time

    Are looking for a new digital conceptual copywriter to join the fam. You must have a handful of previous digital paid media knowledge and experience. Not just writing for organic social. Understanding across paid media is essential, across various common social platforms. Another must is a creative and conceptual mind. We need you (and the art director) to...

  • Copywriter

    4 days ago

    Johannesburg, South Africa PKF Octagon Full time

    **Copywriter** Are you a visionary wordsmith with a passion for crafting captivating narratives? Do you thrive on transforming ideas into compelling content that resonates with the audience? We're on the lookout for a dynamic Copywriter to join our innovative team at PKF Octagon! **Qualifications and Experience required**: - Relevant Degree or Diploma -...

  • Senior Copywriter

    1 week ago

    Johannesburg, South Africa Ad Talent Africa Full time

    Who we are: We are a leading integrated communications group in Africa. What we do: We want our clients' brands to be noticed. So we disrupt the status quo. What we are looking for: A Senior Copywriter to deliver the world's most advanced luxury automotive creative campaigns. What you will do Conceptualise, develop and produce integrated marketing materials...

  • Copywriter C

    6 hours ago

    Johannesburg, South Africa FirstRand Full time

    About us, purpose, experience and qualifications **about us**: - make a promise - be deeply invested - value our differences - build trust, not territory - have courage - always do the right thing **purpose**: To develop various advertising content that accompanies visual elements. To manage and lead a small team of copywriters and...