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Marketing Specialist: Content Marketer 240

2 weeks ago

Claremont, South Africa Delta-v Full time

Are you a Content marketer who's obsessive about understanding your buyers, and creating high performing Go-to-Market campaigns?_

**About Delta-v**

Delta-v’s mission is to accelerate the growth of exceptional software companies. We do this by helping these companies with the thing they struggle the most with - operating sales development teams that can consistently generate high quality sales pipeline.

We’re based in Claremont, Cape Town, and have an environment where we’re focused on achievement, constant learning, autonomy, transparency, and building a great team that works hard and has fun together.

**About the Role**

This is an exciting new role at Delta-v. In this position, you’ll use your experience in crafting conversion-focused copy to help develop Ideal Customer Profiles (ICPs) and buyer personas for our outbound campaigns. This role offers a path for growth into a Campaign Manager position

It's an opportunity to work with a range of international SaaS and FinTech companies and create compelling messaging that drives conversion. You'll be responsible for:
Campaign Playbook Development
- Research to understand varied clients and industries
- ICP & Buyer persona creation (we'll teach you how to run great client workshops to develop these)
- Outbound campaign messaging development and optimisation

Content Marketing
- Developing and executing Delta-v's internal content strategy, focusing on content such as webinars, podcasts, case studies, blog posts, LinkedIn, newsletters, etc.
- Increasing quality traffic to the Delta-v website that converts into leads (form fills)

**Requirements**:

- Based in Cape Town, or can easily relocate
- 2+ years B2B marketing experience, ideally in a tech company
- Very strong experience writing conversion focussed B2B copy, combined with a good eye for design
- Experience marketing a high ticket service / product / solution
- Strong interest in the world of Tech, Startups and SaaS

**Benefits**
- Macbook
- 20 days leave per annum
- Annual discretionary bonus
- Office weekly, monthly, quarterly, and annual social events
- Opportunities for international travel to conferences e.g. SaaStr