Property Marketing Coordinator

2 weeks ago

Cape Town, South Africa PULLMAN Full time

**Company Description**
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
**Job Description** Scope**: Assist the property in hosting events that enhance our organization's image, improve client loyalty, and enhance revenue.

**Responsibilities**:
Reporting to the Director of Sales and Marketing. Responsibilities and essential job functions include but are not limited to the following:
**Marketing strategy**
- Implement the hotels annual advertising plan for offline and online channels
- Develop and maintain a strong and consistent brand identity within the hotel.
- Implement brand guidelines and standards across all touchpoints, including visual elements, messaging, and guest experiences, to ensure brand consistency.
- Provide support on brand-related initiatives.
- Maintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary. Make sure those promotional and marketing materials meet the company’s brand identity strategy.
- Support the DOS and cluster marketing executive in establishing and evaluating marketing strategy by assembling sales forecasts, setting objectives, organizing promotional presentations, and updating calendars
- Assist in developing and implementing the company’s brand strategy
- Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generation
- Coordinate photo/video shoot
- Monitor analytics and create reports detailing the successes and failures of communications campaigns and strategies
- stay updated on industry trends, best practices, and emerging communication technologies to ensure the company remains competitive in the market.

**Social Media**
- Supervise and create content creations for social media platforms that would support strategy monitored by cluster digital marketing
- Manage relationships with local content creator to guarantee qualitative content respecting brand DNA
- Support digital marketing to create qualitative editorial plan

**PR & Event**
- Update press release and mediakit
- Organize and direct promotional events.
- Serve as point of contact for presstrip or influencer trip
- Recommend events & offers to support outlets’ performance
- Develop relationship with local media influencer and content creator

**Requirements**:

- English speaking
- A minimum of 1 year experience working in a marketing or communications position.
- Must have excellent writing and editing skills.
- Must have content creation skills

Be able to communicate clearly and effectively
**Qualifications**
Bachelor’s Degree in marketing, communications & public relations

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