Manager: Martech Ecosystem

3 days ago

Cape Town, South Africa PBT Group Full time

**Employment Type**: Full Time

**Experience**: 8 to 25 years

**Salary**: Negotiable

**Job Published**: 08 May 2025

**Job Reference No.**: 3387964380

The Manager: MarTech Ecosystem is responsible for aligning and executing the MarTech strategy to support marketing and communication objectives across global and local markets. This role oversees omnichannel integration, personalisation initiatives, and data-driven optimisation to enhance member engagement, acquisition, and retention.

Key Responsibilities
- MarTech Strategy & Roadmap Execution
- Align and execute the MarTech roadmap with marketing and communication objectives at both local and global levels.
- Oversee the integration and development of omnichannel capabilities within the Braze platform.
- Lead Member Personalisation Initiatives
- Collaborate with data and product teams to optimise member lifecycle strategies, driving engagement and retention.
- Operational Execution of Member Journeys
- Develop and execute strategic campaign planning for all Measurement, Evaluation & Reporting (ME&R) initiatives.
- Align ME&R with broader strategic marketing activities, ensuring innovations are effectively taken to market.
- Lead the operational planning and execution of tactical and automated member journeys within the Braze CRM.
- MarTech Platform Integration & Data Alignment
- Ensure seamless data flow and integration between Braze and other key business systems.
- Maintain platform effectiveness to support personalised member journeys and automation.
- Insights & Performance Optimisation
- Leverage member insights and market analysis to enhance CRM journey effectiveness and engagement.
- Deliver actionable reporting and strategic recommendations for continuous improvement.
- Industry Trends, Research & Innovation
- Support experimentation, innovation testing, and Voice of Customer (VOC) tracking.
- Cross-Functional Collaboration
- Work closely with Marketing, Product, Data, and Technical teams to execute integrated member-focused initiatives.
- Ensure marketing technology supports effective positioning, promotions, and overall member experience strategies.
- MarTech Best Practices & Standards
- Develop and document best practices, playbooks, and standards for CRM operations and journey orchestration.
- Provide training and enablement resources for global teams to standardise the deployment of MarTech tools like Braze.
- Team Development & Capability Building
- Build and lead a specialised team to support and collaborate with CRM teams globally.
- Promote knowledge sharing, skill-building, and MarTech platform expertise across the organisation.
- Governance & Compliance Management
- Ensure adherence to data privacy regulations, including GDPR, POPIA, and other regional compliance requirements.
- Implement processes to maintain data integrity, platform governance, and compliance across all operational regions.
- **_In order to comply with the POPI Act, for future career opportunities, we require your permission to maintain your personal details on our database. By completing and returning this form you give PBT your consent_**Skills**:

- DataDigitalIT Governance Risk & ComplianceMarketingTechnology

**Industries**:

- Information Technology (IT)

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