Digital Brand Portfolio Manager

11 hours ago

Johannesburg, South Africa Cardilogix Full time

**Job Overview**:
**Date Posted**: Posted 4 hours ago-
**Location**: Johannesburg, Gauteng-
**Job Title**: Digital Brand Portfolio Manager-
**Education Level**: Diploma-
**Job Level**: Intermediate-
**Minimum Experience**: 3 - 5 Years**Digital Brand Portfolio Manager required in Johannesburg.**:
The digital brand manager’s responsibilities are varied but focus on working with brands and developing marketing strategies to help them with their online awareness.

The brand manager is directed to analyze data that comes in from market research and interpret that into a successful brand awareness strategy.

You will work on a shared portfolio of brands and be responsible for, amongst other things, the execution of the online marketing strategy, executing digital marketing campaigns and design, maintaining and supplying online content, engaging with online public through social media and ensuring visitor flow to digital sites.

**Minimum Requirements**:

- Must have a digital or marketing qualification
- Proven track record working on big name brands
- Knowledge of FMCG markets, channels and categories in changing business environments
- Data-driven thinking and an affinity for numbers
- Excellent understanding of the full marketing mix
- Experience in identifying target audiences and devising effective campaigns

**Duties and Responsibilities**:

- Execute all web, SEO/SEM, Marketing database, social media communication plans
- Analyze brand positioning and consumer insights
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Align activities around the brand’s direction, choices and tactics
- Shape and communicate brand vision and mission
- Translate brand elements into plans and go-to-market strategies
- Plan, execute, and measure experiments and conversion tests, while developing new and creative growth strategies
- Utilize strong analytical ability (Google Analytics, Web Trends) to evaluate end-to-end customer experience across multiple channels and customer touch points
- Excellent communication skills

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