Loyalty & CRM Campaign Manager

1 week ago

Cape Town, South Africa Ad Talent Africa Full time

**WHO ARE WE**:A leading quick service restaurant

**WHAT WILL YOU DO**:

- Own the execution of the Loyalty & CRM calendar, working closely with Marketing and cross functional teams to refine and optimize how we engage and retain our customers, based on customer insight, business needs, and analytics
- Build required offers / promos in the loyalty system and ecommerce systems in line
- Be the key liaison between the business and the CRM and loyalty partners and suppliers
- Develop and execute A/B incentive testing, inclusive of briefs, segmentation, deployment, and reporting
- Provide post-campaign analysis, highlighting clear insights and recommendations
- Performing daily routine tasks to ensure that the loyalty systems are kept up to date and managed efficiently.
- Developing and maintaining internal documentation and training guides for staff (when required) to adopt / support the implementation of new features and functionalities within the loyalty programme.
- Acts as the point of contact for Marketing, Customer Care and Operations for all loyalty related topics
- Responsible for reporting and reconciliation.
- Actively seek and maintain relationships with business, IT, Marketing and other key internal/external stakeholders.
- Engage as an active member of the team and the broader department with an achievement orientated attitude that reflects the vision, values and customer focus

**WHAT DO YOU NEED**:

- 3-5 years experience in marketing within a consumer driven industry and/or loyalty CRM marketing
- Bachelors degree or equivalent (e.g. NQF level 7) in Marketing, Direct Marketing or business related field.
- Demonstrated experience with Database management platforms (CDP), CRM tools, and Loyalty Programmes
- Previous experience running & optimizing loyalty & CRM initiatives programme
- Experience and knowledge with working on previous Loyalty systems but not essential.
- Familiarity with rewards program and/or implementation is desirable
- Understanding of the Quick Service Restaurant / Retain industry
- Resilience and flexibility to deliver exceptional customer-centric solutions.
- Experience in working with loyalty platforms such as Cheetah and Comarch
- An appreciation for living a fit and healthy lifestyle (which will uncover opportunities to find inspiration for the work you will do)

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