Market Activation Specialist

3 days ago

Polokwane, South Africa Metropolitan Life Full time

**Introduction**
- Metropolitan is one of the oldest financial services brands in South Africa. With a 126-year legacy of serving the communities in which it operates, Metropolitan represents true empowerment in serving Africa's people through affordable financial solutions that create financial growth and security.Metropolitan operates in South Africa, but the brand is also present in 12 African countries including, Namibia, Botswana, Kenya, Ghana, Nigeria, Lesotho, and Swaziland. Metropolitan provides financial wellness solutions that meet the needs of low-income clients, including funeral insurance, health, savings, hospital cash-back cover, retirement solutions and life insurance.

**Disclaimer**
- As an applicant, please verify the legitimacy of this job advert on our company career page.**Role Purpose**
- Provide operational marketing in support of Channel teams as required.**Requirements**:
**Requirements of the Job**
- Degree in Marketing, Communication and/or Social Sciences or related qualification
- RE5
- 2- 3 years marketing experience within financial services environment
- Experience in the financial services (preferred)
- Strong technology skills (Excel, PowerPoint)
- Project experience

**Skills**
- Communication skills
- Presentation skills
- Influencing skills
- Financial budgeting
- People management skills

**Duties & Responsibilities**
- Planning, co-ordination and execution of activations in line with Market Activation Framework.
- Develop a thorough understanding of the business strategy and operational plan for the geographic area of responsibility Plan and co-ordinate the execution of vesting of points-of-presence.
- Develop and maintain an annual marketing calendar to support the province’s strategy commensurate with the budget available.
- Identify processes and recommend improvements for the sales process to be aligned to client needs Coordinate, administer and monitor all the logistics for programmes, activations and campaign implementation Collate, analyse and provide feedback and suggestions to drive innovation and improvement.
- Ensure the correct marketing, promotional items, branding and campaign material is displayed and disseminated as per activation plan.
- Gather, measure and provide regular feedback on client and adviser experience for improvement of service.
- Assist with doing presentations to client and stakeholder groups.
- Be present, participate in and ensure the effective implementation of client facing promotions, activations and campaigns.
- Understand key distribution strategies (worksite marketing) and assist with the successful implementation and support of those strategies.
- Educate, encourage and engage with distribution, providing direction and recommendations in support of campaigns and growth strategies.
- Seek and provide information to help the distribution channels determine its position in the marketplace.
- Facilitate the train the trainer process when required. Arrange the reprinting of marketing material in line with specified requirements.
- Participates in regular strategy meetings and develops new programs and initiatives that are designed to further Metropolitan’s mission.
- Assists branch offices with managing advertising initiatives and media plans.

**Competencies**
- Examining Information
- Developing Strategies
- Directing People
- Providing Insights
- Convincing People
- Meeting Timescales
- Generating Ideas
- Articulating Information

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