Marketing Co-ordination Manager

2 days ago

Johannesburg, South Africa l'Oréal Full time

**Job**: Marketing Co-ordination Manager
**Brands**: L’ORÉAL PARIS - All categories
**Location**: Woodmead
**Reports to**: Brand General Manager: L’Oréal Paris
Analyse SSA market and consumer data to identify regional opportunities; provide daily support to the countries and influence the brand strategy in the countries; feed international teams with local findings. Create activation regional activation campaigns in collaboration with key stakeholders to drive growth on L’Oréal Paris.
**KEY JOB ACCOUNTABILITIES**:

- Collect and analyse consumer and market insights, share findings with the stakeholders to ensure the consistency of new developments and marketing mix (IMC/360/Digital/Retail)
- Provide daily support to the countries to make the link between international and country teams; animate them and provide advice and expertise on the category, relay information and strategy
- Assist countries to create the right angle of attack locally to integrated, engaging consumer brand experiences.
- Assist countries to animate pillar products and to monitor core catalogue.
- Develop marketing and category expertise within the countries, in particular by sharing zone and country best practices
- Make recommendations on the category to feed into the zone strategy.
- Effectively prepare clear messages for the senior management to present to senior management
- Contribute to the local adaptation of communication material (artwork, advertising material).
- Contribute to driving regional advocacy campaigns through insights and execution.
- Contribute to influencing media, promotion and market research plans

REQUIREMENTS FOR THE ROLE
- Existing knowledge and experience in the Advocacy and Influence field
- A specific expertise on Advocacy (and not only paid influence) would be appreciated.
- Excellent analysis Skills.
- Able to translate theoretical guidelines into actionable recommendations.
- Strategic thinking and long term planning.
- Complex organization management.
- Project management at scale.
- 5 - 10 years of activation marketing experience

PROFESSIONAL & TECHNICAL COMPETENCIES
MARKET & CONSUMER INSIGHT
- Identifies market drivers
- Translates trends and consumer knowledge into meaningful insights

BRAND DEVELOPMENT
- Thinks brand strategy
- Imagines disruptive products & services
- Develops integrated campaigns that work
- Integrates retail & shopper expertise

ACTIVATION EXCELLENCE
- Delivers excellence with agility and rigor
- Integrates sustainable, business consciousness

COLLABORATIVE LEADERSHIP
- Creates collaboration for bigger success
- Shares & leverages best practices

L'ORÉAL COMPETENCIES
- INNOVATOR - STRATEGIST - PEOPLE DEVELOPER - INTEGRATOR - ENTREPRENEUR

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