Head of Marketing

11 hours ago

Pretoria, South Africa ADvTECH Full time

Admission process for new enrolments;
- Marketing of Campus at exhibitions and other events;
- Arrange for interviews of prospective parents/students;
- Take prospective parents/students on school tour;
- Meet with prospective parents/students;
- All administrative duties associated with admission/enrolment process;
- Regular updating of Campus information brochures;
- Lead, plan, direct and implement overall enrolment, communication and marketing strategies
- Oversee and actively participate in the creation, design, budget and production of regularly produced events and all school publications.
- Co-ordinate all advertising, publicity, and public relations activities.
- Design strategies and implement concrete plans to increase awareness, enquiries and enrolments.
- Plan for and deploy digital activities: website, online campaigns, social media and digital content production.
- Plan and manage the department budget in order to maximize the effectiveness of all communications.
- Create and execute a plan that regularly places the school in local media. Manage all messaging in the media.
- Manage all aspects of the school’s print and electronic communications, ensuring the continuity of the school’s brand and logo.
- Oversee the work of graphic designers and print vendors in production of printed materials and web visuals.
- Participate actively in the work and success of the senior leadership team and provide support for school events and administrative jobs as requested.
- Organise and execute open days, open mornings, school tours and exhibitions.
- Conduct competitor research.

**Competencies/Skills/Requirements**:

- Excellent interpersonal and communication skills;
- Good typing, organisational and administrative skills;
- Able to work accurately under pressure;
- An ability to maintain confidentiality is essential;
- Enthusiastic, energetic and creative;
- Must be a team worker;
- Computer literate;
- Good proficiency in Word, Excel, Power-Point, Outlook.

**Qualifications**:

- Minimum requirement is a recognized Degree.

**Experience**:

- Minimum of 3 years’ experience in the same or similar type of position in a similar environment.

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