Junior Social Media PPC Specialist

2 weeks ago


Westville, South Africa iX Online (Pty) Ltd Full time

**About the role**:
**What you will do**:

- Develop and execute paid media strategies for Facebook, TikTok, and Instagram.
- Create and optimize ad creatives for maximum engagement and conversions.
- Utilize advanced targeting options to reach relevant audience segments.
- Manage advertising budgets effectively across multiple campaigns.
- Monitor campaign performance and provide detailed reports and insights.
- Conduct A/B testing to optimize ad performance and achieve objectives.
- Stay updated on platform updates, trends, and best practices.
- Collaborate with cross-functional teams and communicate effectively.
- Ensure compliance with platform advertising policies and guidelines.
- Analyze performance data to identify trends and opportunities for optimization.
- Provide campaign suggestions based on performance analysis.
- Deliver campaign reporting to clients on a bi-monthly and monthly basis.
- Meet online with clients for monthly strategy sessions.

**Requirements**:

- Gr. 12/School Leaving Certificate is a minimum requirement
- Diploma/Degree in Marketing or relevant field is preferred.
- Minimum 1 year in a Social Media Specialist or similar role; at least 6 months experience in Facebook PPC.
- Excellent understanding of Facebook, X, Instagram, and other social media best practices.
- Proficiency in social media marketing tools such as Buffer or Hootsuite.
- Experience with social media advertising, particularly Facebook lead ads.
- Understanding of SEO principles and web traffic metrics.
- Familiarity with social media KPIs and performance metrics.
- Strong multitasking, critical thinking, and problem-solving abilities.
- Ability to collaborate effectively as a team player.
- Good time-management skills.
- Excellent interpersonal and communication skills.



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