Sponsorships Marketing Lead

About us, purpose, experience and qualifications

**about us**:
**purpose**:

- To formulate an integrated FNB Marketing strategy to govern sponsorship activities and campaigns in alignment to brand guidelines and risk policies.**experience and qualifications**:

- Relevant Degree in Business, Marketing or related field
- Relevant Post Graduate Degree in Business, Marketing or related field
- 5 to 8 years sponsorship, experience, of which 2 to 3 years at management level
- Competencies:

- Creativity and Innovation
- Verbal and Written Communication
- Building the Brand
- Business Insight and Risk Awareness
- Commercial and Financial Acumen
- Building Relationships
- Customer Focus
- Developing People
- Leading Performance Outcomes
- Business planning, forecasting and budgeting
- Digital Marketing
- Event management skills
- Policy writing**additional requirements**:
**responsibilities**:

- Contribute to the development of larger overall area budget
- Develop the budget for the next financial year for area of responsibility taking all operational plans into consideration
- Research and design a longer term financial resource requirement plan for the area of responsiblity
- Present the business case to motivate for financial resources
- Analyse and develop implementation plans against the forecasted financial budget
- Develop tactical budget for area of responsibility that minimise expenditure and manage costs
- Control the budget for area including the authorisation of expenditures and implementation of financial regulations
- Design and deliver customer service solutions, systems and interactions aligned to Organisational values and service standards
- Establish, manage and maintain sound relationships with stakeholders based on trust that builds the brand
- Drive continuous improvement in customer service delivery that prevent problems from arising in the future in a proactive manner Implement service delivery and efficiency models
- Enhance the service experience by ensuring the alignment of multiple service delivery processes and channels, and putting the customer first
- Introduce best practice customer service solutions and efficiency models
- Monitor and evaluate all customer touch points to ensure the effectiveness of customer experience
- Build relationships that allow for the managing of expectations; the sharing of knowledge and diverse insights; and the creation of buy-in
- Engage in cross-functional relationships to obtain and to provide work support
- Contribute to sustaining a competitive edge through external networking, benchmarking and representation on related forums
- Ensure integrated view and reporting of relevant business information
- Analyse information to identify trends, discrepancies and inconsistencies for decision making purposes
- Ensure reporting of identified inconsistencies or opportunies
- Use the insights gained through integrated business reports to measure success and realign tactical strategy implementation objectives appropriately
- Develop and manage integrated, innovative sponsorship plans and processes, ensuring efficient spend and achievement of business objectives
- Maintain and update stakeholder database to track past, future and potential sponsors for upcoming events
- Prepare presentations and business cases to bid for new sponsorships
- Manage contract negotiations and renewalswith client sponsors
- Create additional value opportunities and upselling for key accounts or sponsors
- Ensure all stakeholders are properly briefed for each partnership activity
- Provide input into, and implement, corporate governance, compliance, integrity and ethics policies in are of accountability toidentify and manage risk exposure
- Stays abreast of relevant industry risk management best practices and legislative amendments and suggests ways to leverage these to ensure continuous improvement
- Creates risk awareness and manages audit findings
- Participate in Group risk forums where required and cascades relevant information through team
- Manage, support and integrate services andsolutions ,Develop risk strategy and delivery plans in support of functional strategic objectives in partnership with leadership
- Create a work environment that encourages creative thinking and innovation
- Establish a sponsorship centre of excellence to provide guidance and support on sponsorship activities
- Develop a sponsorship capability that allows for an efficient conceptualisation, planning and delivery of sponsorship strategies throughout business
- Evaluate and ensure commercial viability of all sponsorship activities and their alignment to business objectives and strategy
- Translate strategies into actionable goals and execute relevant projects and initiativesaligned to strategic objectives with specific performance measures and control systemsto track progress
- Develop sponsorship programme guidelines in adherence with company policy to avoid reputational risk, negative publicity or