Market Retention Specialist
1 week ago
The individual will be an integral part of the team, who will be analytically driven in thought to synthesize current business intelligence or trend data to inform retention marketing strategy whilst project managing and implementing new business strategies.
Minimum requirements:
- 2 - 3 years experience in acquisition marketing/lead generation.
- Diploma/Degree in Digital Marketing or Marketing related field.
**Responsibilities**:
- Define, implement, and automate weekly and monthly reports of key performance metrics, action items and alerts, and A/B test results.
- Perform customer segmentation and customer lifetime value analysis to support retention strategy.
- Establish and build relationships with stakeholders including marketing, engineering, merchandising, creative, copy etc.
- Help develop programs to maximize customer retention, with a focus on repeat purchase, win-back, cross-sell, and upsell efforts.
- Create data-driven, dynamic campaigns, audience segmentation strategies and testing plan to maximize ROI targets.
- Test and schedule mobile push/SMS notifications.
- Plan and implement A/B tests on campaigns.
- Managing and maintain the CMS of the company with uploading and removing of daily/weekly banners.
- Managing and maintaining internal Wi-Fi banners and reports.
- Maintaining of retail screens in retail branches.
- Provide ad-hoc reporting and analytical support to marketing team as needed.
- Help with Loyalty program implementation and measurement.
Skills and competencies:
- High level reporting.
- Goal orientated and results driven work ethic.
- Excellent project management skills.
- Impressive planning and organizational skills.
- Excellent communication and interpersonal skills.
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