Digital Marketing Specialist

1 week ago

Pretoria, South Africa The Open Window Full time

**Objectives of this role**
- Establish and execute a digital marketing strategy to distribute content
- Work with a team of writers, marketers, and other stakeholders to a strong digital presence for all brands
- Maintain consistent brand messaging across all social channels
- Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience
- Create and maintain an editorial calendar to deliver targeted content

**Responsibilities**
- Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns
- Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
- Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques
- Monitor and provide input and suggestions on campaign budgets
- Stay up to date on the latest social media trends, and implement them in Belgium Campus’s marketing campaigns

**Skills**
- At least 5 years experience in a similar role
- Social media savvy, with a passion for staying on top of trends
- Strong sense of creativity, imagination, and innovation
- Excellent interpersonal skills, with the ability to collaborate with other departments
- In-depth knowledge of various social media platforms and best practices
- Ability to analyze consumer metrics, reports, and trends
- Strong project management and managerial skills

**Preferred Qualifications**
- Software development or related qualification
- In-depth knowledge of current digital trends
- Experience in digital marketing, or a related field
- Proficiency in photo and video editing software
- Experience with SEO and SEM strategy and keyword research
- Understanding of website analytics tools, such as Google Analytics
- Analytical mind, with a passion for measuring data

**Job Types**: Full-time, Permanent

Pay: R30 000,00 - R45 000,00 per month

**Education**:

- Diploma (preferred)

Application Deadline: 2024/10/31
Expected Start Date: 2024/11/01

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