Social Media

4 days ago


Cape Town, South Africa The Royal Portfolio Full time

MAIN DUTIES & RESPONSIBILITIES

***
- Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
- Developing social media content plans that are consistent with the company’s brand identity.
- Communicating with social media followers, including responding to queries in a timely manner.
- Developing and managing social influencers / content creators
- Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
- Preparing monthly reports on social media marketing efforts.
- Suggesting recommendations to adjust the social media marketing strategy for optimal results.
- Staying up to date on best practices and emerging trends in social media.
- Assisting the Sales & Marketing team as required - photo shoots, writing copy, creating guest collateral, updating website, managing image library etc.

QUALIFICATIONS/ REQUIREMENTS:

- Tertiary qualification in Marketing, Branding, PR, Communications, etc.
- 2 years experience working as a Content Creator or in social media, ideally in an Agency environment
- Understanding of hospitality and the travel industry is advantageous
- Experience of working with luxury brands
- Excellent English writing skills (accurate spelling and grammar, keen attention to detail)
- Storytelling ability
- Creativity and design ‘eye’
- Eagerness to learn and innovate
- Excellent organisational skills
- Ability to problem solve and work independently or as part of a team
- In depth knowledge and understanding of Facebook, Instagram, YouTube, LinkedIn, TikTok
- WordPress CMS experience
- Experience using a project management tool (Asana)
- Excellent Microsoft Word, Excel, PowerPoint, Google Docs skills
- Basic understanding of SEO writing, Google Ads and Analytics
- CRM experience a bonus
- Photoshop/ LightRoom/ InDesign/ Video Editing skills a bonus
- Photography and filming skills a bonus
- Ability to manage own workload and meet deadlines
- Own transport

South African citizenship is advantageous. A valid work permit is essential if you are not in possession of a South African ID document.

**All new appointments at The Royal Portfolio’s properties will need to show proof of vaccination against Covid 19.



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