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Junior Digital Marketer

2 weeks ago

Cape Town, South Africa Reale Activation Pty Ltd Full time

We are a dynamic and growing 15-year media business looking for a self-motivated, enthusiastic and tech-savvy Junior Digital Marketer who lives and breaths digital marketing who can also execute on our strategy.
Your big focus will be to research, implement, track and optimise our digital marketing campaigns, create and distribute multiple types of content across all of the company digital channels, including our website, digital magazine, newsletters, social media platforms, metaverse, events and other digital channels and work with a cohesive team.
Key responsibilities
You should have the ability to lead our brands online presence and sales by implementing various digital marketing campaigns from concept to execution.

**Digital marketing management**:
Develop projects to create content for both company and client campaigns that will reach and maximise user engagement;
Create, plan and implement content calendars and scheduling of campaigns across all digital channels;
Collating of relevant client advertising content, material and collateral

**ontent strategy**:
Promoting and online content through company website, digital magazine, social media pages, events, webinars, newsletters and Metaverses.

**ebsite management**:
Optimise all company web pages and visibility of articles, blogs, videos, audio podcasts, webinars and event content;
Proactively build online traffic and lead generation via our omni-channel marketing channels to our website
Create sharing and landing pages to convert website visits into qualifying client leads converting into enquiries and online sales

**igital magazine publishing**:
Market, share and distribute digital magazine content across multi-channel digital platforms and track mag audience performance and promotion

**mail marketing**:
Create, build, coordinate and promote content for newsletter marketing using Mailchimp software;

**ocial media marketing and community management**:
Optimise and manage targeted content to maintain company social media presence across all our social media platforms;
Drive engagement, interaction and sales via our social media channels, online videos, podcasts and web components
Analyse social media metrics on engagement, impressions, conversions and response rates

**nline stats and analytics reporting**:
Monitor, gather, source and record customer leads onto spreadsheet that convert into sales through various channels via landing pages, referrals, former clients, Google resources and sales intelligence
Continously track, measure and improve results from all digital marketing activities

**REQUIREMENTS**:
Qualifications in digital marketing and social media marketing
Understanding of SEO and web traffic metrics
Minimum one-year digital marketing experience
Tech-savvy and MAC OS proficient with ability to adopt/learn about new technologies
Attention to detail
Video editing skills advantageous
Strong organisation and good time-management skills