Website Coordinator

Job Title - Website Coordinator - Department of Communication and Marketing (Post level 10/11) (Job ID: 6123) - Organizational Unit - University of the Free State -> Rector and Vice - Chancellor -> Communication and Marketing - Contract Type - Permanent - Occupational Level - Semi-Skilled - Location - Bloemfontein Campus - Bloemfontein, FS ZA (Primary) - Closing Date - 30/4/2025 - Description **Duties and responsibilities**: Website Content Management - Update and monitor quality of content on the website. - Update photos published on the website. - Update and maintain website content, including text, images, videos, and other multimedia elements, using content management systems (CMS) such as WordPress, Drupal, or Joomla. - Continuously monitor content quality, consistency, and compliance with SEO best practices and accessibility standards. - Archive multimedia (photos, designs, videos) on the content management systems and photo archive. - Upload/update content on the KovsieLife student website (including the front page). - Upload departmental publications on the website. - Upload photo galleries on the website - Update website pages of support service divisions. - Write and upload new content for the main pages of the website. - Establish various website-related projects and establish content requirements/needs where required. - Conduct focus groups to obtain input from stakeholders on webpages, website designs and content when needed. - Compiling and implementing an annual digital content calendar, including all the websites not managed by the Department of Communication and Marketing (DCM). - Develop content plans and production schedules for each of the websites that require content updates and liaise with the specific faculty or department. - Ensure the upload of content on the front page of the website. - Provide support with updates and maintenance of the internal DCM SharePoint and intranet sites. - Update the UFS Podcast webpage as needed. - Assist with supplying photos to faculties and departments on request. - Implement the Division of Digital Communications' strategies to drive online visibility and engagement. - Execute strategic plans to captivate the audience and foster online community growth. - Update and manage content on the website, ensuring information is accurate, current, and engaging. - Coordinate with content contributors from various departments to publish relevant news, events, and academic information. - Regularly review and audit website pages to ensure consistency, quality, and alignment with brand guidelines. Website Administration - Administer website and related errors on the content management system. - Attend meetings between DCM and ICT Services to discuss progress of all IT-related projects. - Act as liaison between ICT Services and DCM regarding website projects, redesign, and realignment of content projects. - Ensure that website design elements, such as colour schemes, typography, and imagery, are consistent with brand identity and enhance the overall user experience. - Developing, implementing, and updating the Content Management Plan. - Report technical bugs and errors in a timely manner to the relevant ICT department. - Inspect top-level domain websites and website pages. - Assist in the monitoring the website performance metrics, such as page load speed, bounce rate, and organic traffic, using tools like Google Analytics and Search Console. - Advise on content updates, webpage layouts, and multimedia implementation for departmental and faculty websites as needed. - Monitor website traffic and usage patterns using tools like Google Analytics. - Provide reports on website performance, user behaviour, and engagement to the Digital Marketing Manager. - Make recommendations based on data analysis to improve website effectiveness. Client Engagement and Relationship Management - Act as liaison between internal (DCM), other departments, and ICT Services. - Provide expert advice on website projects, processes, and website best practices. - Liaise with, advise, and assist faculty communication and marketing officers on website projects. - Check in with faculty and support services website managers on progress with website projects. - Provide telephonic or electronic support to internal and external stakeholders. - Assist the crisis communication team in uploading content to the website when and where needed. - Act as the point of contact for web-related queries from staff and stakeholders. - Participate in strategic discussions regarding the institution’s digital presence and contribute to digital marketing plans. - Assimilate and analyse the national and international environment within the area of responsibility and implement new interventions. Content Curation for Communication Platforms - Participate in DCM’s Content Hub and curate content for the communication platforms according to the assigned portfolio. - Ensure that content is presented timeously and in a mul