Sales Representative

**Key Responsibilities** - **Sales**_ - Develop and execute the wholesale strategy to drive brand sales and maximise profitability. - Prospect and convert new wholesale leads. - Schedule meetings and presentations with prospects. - Create, plan, and deliver presentations and sales aids for the brands. - Negotiate prices and terms and prepare sales agreements. - Liaise with wholesale clients regarding in-store space allocations. - Assist in setting up and driving sales at events/launches/retailer activities. - Identify and implement new ideas to drive sales. - Achieve the agreed sales targets for the wholesale channel of the brands, ensuring positive sales growth monthly and annually through the development and driving of "sell-out" strategies - **Marketing**_ - Build the 360° marketing plan for the brands, including Consumer Engagement, Trade Marketing, PR, CRM - Set up yearly product and promotional launch plans and calendars across the multiple brands - Plan and execute marketing initiatives, including ad campaigns, events, sponsorships and corporate social responsibility programs. - Build brand awareness and increase brand value and profitability. - Partner with wholesale clients to drive effective demand management on event forecasting for in-store activities (e.g. promotions). - Create exciting and engaging graphics for social media channels and communication messages. - Development of support material for events, activations/engagement and other business development initiatives. - Coordinate brand marketing events and webinars (internal and external), including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, and creating marketing material. - Planning and organising digital brand campaigns and facilitating their success. - Managing relationships with external vendors such as social media influencers to ensure high-quality and timely execution of marketing programs and to ensure competitiveness. - Design, update and distribute electronic product catalogues, display guidelines and flow cards. - Ensure that messaging and marketing activities are aligned with brand and company values. - **Brand Performance**_ - Develop and execute brand strategies and marketing plans that resonate with the target market that drive market share growth. - Analysis of brand strategy and performance and effect changes as needed. - Accurately set annual wholesale budgets for the brands and formulate plans to alleviate sales deficits. - Effective adaption of global strategies to suit the SA market and to meet the retailer's expectations. - Monitoring retail prices in the market to ensure the brands remain competitive while at the same time monitoring brand ex-works and forex trends and formulating strategies to manage pricing effectively - Research and analyse consumer behaviour, market trends and competitor activity. - Keep abreast of emerging markets and market shifts with an awareness of new products and competition status, providing market and customer feedback. - Stay up to date with current market trends. - Build and maintain strong relationships with all stakeholders to ensure full support of the brands in the market. - Establishment of brand activities (trade marketing, media, new launches etc.) to drive market share growth. - Monitor competitor activity and plan the appropriate response. - Prepare monthly performance reports for the brands. **Key Skills** - Highly organised and perform well under pressure. - Budget management skills. - Strong research and analytical skills. - Good communication skills, both verbal and written. - Strong understanding of Brand Management & Marketing concepts. - Attention to detail. - Proactivity, adaptability & flexibility. - Multitasking - Strong interpersonal skills - Negotiation skills - Communication skills - Business acumen - Deciding and Initiating Action - Working with People - Persuading and Influencing - Planning and Organising - Delivering Results & Meeting Customer Expectations - Adapting and responding to change - Analysing - Entrepreneurial and commercial thinking **Qualifications & Requirements** - Business/Marketing degree - Minimum 5 years of brand management experience - Minimum 5 years of relevant experience in the cosmetics industry - Previous experience in developing brand and marketing strategies. - Must have experience in building make-up and skincare brands - Cosmetics industry experience, luxury brand exposure and managing a cosmetics brand with counters is an advantage - Previous experience with multi-channel marketing strategies (including planning and execution) - Track record of developing and implementing marketing communications plans that have produced significant, impactful and measurable ROI results (portfolio of evidence) - Track record of success in a B2C and B2B marketing environment. - Strong background in customer acquisition and retention strategies. - Previous experience in managing and leading team