Director, New Capabilities and Transformation,africa
1 week ago
**Position Overview**
**What you will Do**:
- Enable Weekly + growth for the TCCC Brands in Modern trade, Traditional and On-Premise channels, in a context of multiple Shopper choices.
- Accelerate purchase (Weekly+ conversion), also with E-Commerce (including eventual/specific opportunities with Food Service Aggregators).
- Build brand value in Commerce ecosystems, through a brave (differentiated and relevant) and boundless (with Africa scale) approach.
- Delineate human centric and phygital approaches: think on People at the moment of truth, as a Shopper making purchase decisions, driving experiences in their user journeys to increase TCCC Brands consumption and value.
- Contribute to build rituals also in-store when brand strategies imply it.
- Align with the C&CL(Customer & Commercial Leadership) team, the portfolio PICOS (picture of success) detailed per channel and sub-channel for Africa.
- Ensure effectiveness of PICOS, delivering pieces of commerce experiences providing a seamless integration with standards and/or catalog connecting all our expressions towards buyers.
- Develop master graphics to drive impact of our Shopper retail/commerce activities in partner with the design team
- Provide content strategy and the stimuli to boost the Shopper brand activities, namely in-store activations in synergy with C&CL.
- Elaborate the rightful message matrix (per channel and shopper) required for a successful Shopper Retail activation, both from a brand perspective or from a portfolio perspective.
- Change management to deploy and activate the new capabilities needed to deploy in Africa OU.
- Ensure the roll out planes and engagement with key stakeholders to deploy new capabilities across re region such as LearnX, ShopX, ProdX, UMM and others
**Role Requirement**
Qualifications: Bachelor’s degree
**Experience requirement**:
- Shopper academic and/or practice savvy: 10 years of minimum experience
- Experiences and content development & management, Digital marketing (including Digital commerce and data-driven marketing knowledge and practice): 8 years of experience.
- Experience in leading roles at Shopper teams: 4 years of experience. Field Marketing experience is a plus.
- Experience in working in cross-functional and cross-geographical teams.
**Skills requirement**
- Shopper marketing knowledge and practice
- Modern trade channel knowledge and practice
- On-premises channel knowledge and practice
- Traditional channel knowledge and practice
- E-commerce knowledge and practice
- Key-accounts knowledge and practice
- Think beyond POS and instore activation towards a phygital (physical & digital) consumer-to-shopper E2E path to purchase
**Location**:
Flexible Location Africa. No relocation provided.
**Skills**
Video Solutions; Social Media; Financial Acumen; Customer Relationship Management (CRM); Marketing Campaigns; Programmatic (Inactive); Paid Search Marketing; Collaborative Leadership; Marketing Strategies; Waterfall Model; Digital Media; Search Engine Optimization (SEO); Microsoft Office; Group Problem Solving; Communication; Google Analytics; Decision Making; Digital Signage; Search Engine Marketing (SEM); Negotiation; Connections Planning; Cross-Functional Teamwork; Agency Management
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
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